Brand & Marketing Lead (DACH & France)

About:

Little Moons are bitesized, handheld balls of artisan gelato, cheesecake, and ganache wrapped in a soft and chewy rice flour dough to create a distinctive snack that’s bursting with flavour.

Their rollout has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010. The product’s roots are in high-end restaurants, but over the last decade, retail packs have swept the frozen and chilled snacking categories in grocery and food service.

Little Moons has rapidly established mochi, and frozen and chilled snacking, across the world. In 2025 we generated more than £50m revenue, and in 2026 we continue to drive towards high levels of growth. We are also a Certified B Corporation, which reflects our strong commitment to balancing profit and purpose. This certification means we are part of a global community of businesses that meet high standards of social and environmental impact, reinforcing our dedication to making a meaningful difference.

We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people, smart, passionate, interesting, and funny who work hard to support and live our values, all the while keeping our mission in our forethoughts.

The Role:

As Brand Manager for DACH & France, this is a chance to take real ownership of how our brand shows up across DACH & France, leading the end-to-end marketing agenda and bringing our global brand to life in a way that feels relevant, exciting, and meaningful in each market.

You’ll turn the brand playbook into activity that lands - building demand through work that gets people talking, creates impact in store, and strengthens partnerships with distributors and customers. With responsibility for supporting and developing a Sales & Marketing Executive, this role also offers the opportunity to further build your leadership experience alongside your marketing expertise. It’s a role for someone who is passionate about making things happen, balancing creativity with delivery, and playing a key part in driving growth through thoughtful, well-executed marketing

Key Responsibilities:

- Own and deliver the annual marketing plan and budget for DACH and France, aligned to global brand strategy and local commercial priorities.

- Execute the brand activation playbook locally, ensuring activity lands with relevance and impact inmarket.

- Lead the development and delivery of trade marketing plans with key retailers, working closely with the commercial team to unlock growth opportunities.

- Partner with central teams (e.g. TikTok, paid media, content) to ensure activity is delivered to brief and measured effectively.

- Build and manage relationships with local agencies, with a particular focus on delivering high-quality earned attention activation in Germany.

- Work with distributor partners (notably Uplegger in DACH and Solinest in France) to co-create and deliver the annual marketing plan, including asset development and performance tracking.

- Act as the day-to-day marketing lead for DACH & France — ensuring clarity on priorities, strong execution discipline, and accountability for delivery.

- Develop and deploy local marketing assets, ensuring they are on-brand, insight-led, and effective in driving awareness and conversion.

- Track, measure, and evaluate marketing activity, using insight to optimise performance and inform future plans.

- Ensure strong alignment between brand, commercial, and distributor partners to maximise the impact of all activity.

- Champion the voice of the local consumer, using market insight to inform activation and optimise performance.

- Contribute to the business' Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your function and direct reports to deliver theirs.

• Translate global strategy into clear, actionable local plans across DACH and France.

• Ensure all activity is prioritised against commercial impact and brand-building objectives. Manage budget to maximise impact and return on investment (‘every little counts’).

Driving In-Market Activation

• Lead the delivery of standout activation that builds brand salience and demand, particularly through earned attention and trade marketing.

• Ensure activity works both in-store (retail execution) and out-of-store (brand fame).

Partnering with Commercial Teams

• Work closely with DACH & France commercial teams to align marketing with retailer priorities.

• Support sell-in of innovation and range plans through compelling marketing and activation strategies.

Managing Distributor Relationships

• Partner with distribution partners to build and deliver annual marketing plans.

• Ensure clarity of roles, strong execution, and consistent performance tracking.

Leading Agency Relationships

• Manage local agencies to deliver high-quality, insight-led activation.

• Set clear briefs, maintain high standards, and ensure outputs deliver against objectives.

• Collaborate with team in London to ensure activation is coherent with global plan.

Working Cross-Functionally

• Collaborate with central brand, social, and media teams to ensure consistency and quality of execution.

• Influence stakeholders where activity sits outside direct control.

Operational Ownership

• Act as the internal go-to for all marketing activity in DACH & France.

• Ensure delivery against timelines, budgets, and KPIs - making things happen.

Performance & Measurement

• Track marketing effectiveness across channels and initiatives.

• Use insight to continuously improve efficiency and impact.

Your Profile:

Essential Requirements:

• Experience in FMCG marketing, ideally in food.

• Experience working in a multinational business, with evidence of influencing cross-market stakeholders.

• Strong track record of in-store activation/trade marketing with German retailers.

• Experience partnering with distributors or third parties (preferred).

• Demonstrated ability to deliver both brand-building and commercially impactful marketing activity.

• Strong project management and execution skills - comfortable owning delivery end-to-end.

• Strong collaboration and stakeholder management skills across functions and geographies.

• Strong energy and emotional intelligence – with the ability to build momentum and alignment across markets.

• Self-starter who thrives in autonomy and takes ownership for outcomes.

• Commercially aware, with a clear understanding of how marketing drives growth.