CRM Executive

Newcastle upon Tyne Permanent Competitive Ref: 418793

The Business:

I am delighted to be working with a fast-growing, private equity-backed business at a pivotal point in its journey.

Are you a CRM marketer who loves creating personalised customer journeys, using data to drive decisions, and seeing the impact of your campaigns?

This organisation is embarking on a major CRM and customer engagement transformation, creating a brand-new CRM function to support the next stage of their growth.

This is a fantastic opportunity to join at the beginning of the journey, helping to shape lifecycle marketing, customer engagement and CRM best practice within a business that is investing heavily in new technology, data platforms and marketing capability.

The Role:

You'll play a key role in delivering CRM and lifecycle marketing activity across the customer journey, from acquisition and onboarding through to engagement, retention and reactivation.

Key responsibilities include:

- Building and executing multi-channel CRM campaigns.
- Developing personalised customer journeys and automated communications.
- Creating audience segments and targeting strategies.
- Working closely with data teams to improve customer insight and campaign performance.
- Using analytics, testing and optimisation to improve engagement and retention.
- Supporting the implementation and evolution of CRM and marketing automation platforms.

The Person:

You'll ideally have:

Experience in CRM, lifecycle marketing or customer engagement.
Strong email marketing and marketing automation experience.
Experience using CRM platforms such as Microsoft Dynamics, Salesforce, Adobe, Pipedrive or similar.
A data-driven mindset with experience in segmentation and campaign optimisation.
Strong stakeholder management skills and the ability to work cross-functionally.

This is a really exciting time to join a growing business with future progression opportunities. The role is hybrid.