Sales Manager (m/w/d)
Purpose of the role
DEFA is a Norwegian technology company with a history dating back to 1946 and a strong presence across Europe. As a leader in eMobility solutions, DEFA develops innovative EV charging products and services that support the transition to sustainable transportation. Combining Scandinavian quality, reliability and innovation, the company is trusted by customers in more than 48 countries. With ambitious growth plans and an entrepreneurial culture, DEFA offers the opportunity to make a real impact in one of the most dynamic sectors of the energy transition.
- Overall responsible for leading and driving the sales and marketing activities for the eMobility business in Germany and Austria.
- Responsible for increasing the market share in the region and establish DEFA as the preferred supplier ensuring both direct sales and sufficient distribution to reach targets.
- Develop the business and build the organization to meet strategic goals.
Main tasks
- Establish and annual update of the regional Strategy plan
- Develop yearly tactics, sales plans, activity plans and profit projections in accordance with given targets
- Ensure the overall sales performance in accordance to defined tactics, plans and targets
- Plan, direct and coordinate the sales and distribution activities for the business in the region
- Lead and coach sales activities ensuring that budgets and strategic plans are being executed:
– Develop strategy, tactics, sales plans, sales & cost budget within given margin targets
– Develop relationships with new and existing clients
– Identify and reporting on business opportunities in target markets
– Maximize new business development opportunities
– Oversee and support sales development with project sales towards targeted customers according to defined sales process (relationship-building, evaluation, prioritization & follow-up of projects, CRM, etc.) - Ensure compliance with the working principles for sales, information handling and customer follow-up according to DEFA sales process
- Directly manage key/central accounts with main customers, and other main customers in the eMobiity sales channel within the defined region
- Representing the business at conferences, trade fairs and networking events
- Secure that agreed marketing activities position the company and the brands in such a way that it supports the vision, mission, strategy, and the goals of DEFA in cooperation with DEFA Group marketing
- Develop and execute multi-channel brand marketing and promotional programs that support brand growth
- Potentially take part of leading international customer relationships
Required qualifications
Sales
• A minimum of 5 years sales experience within the EV industry/Automotive industry
• Proven ability to deliver strong results
• Negotiation skills on management level
• Strong business understanding and ability to quickly evaluate business cases
• Experience in leading and coaching sales/ marketing teams is an advantage
Technical & Product knowledge
• Strong ability and interest in EV technology and business in general
• Good technical understanding (components, products and systems)
General management experience (perspective to build and grow a team)
• knowledge of business and management principles and practices
• knowledge of strategic planning
• knowledge of human resource management principles and procedures
• knowledge of basic economic and accounting principles and practices
