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Senior Strategic Planner

 Newcastle upon Tyne  Permanent  Competitive Ref: 419524

The opportunity

This is an opportunity to play a key role in shaping strategic thinking for some of the world's best-known consumer brands. Working at the intersection of shopper behaviour, category growth, customer experience and commercial strategy, you'll help solve complex business challenges and influence decisions that drive measurable results.

You'll join a highly collaborative environment where strategy is valued from the outset, giving you the opportunity to work on a broad range of projects, build senior stakeholder relationships and make a genuine impact.

The role

We're looking for an experienced Strategic Planner who is naturally curious about people, behaviour and decision-making. You'll combine insight, research and commercial understanding to develop clear strategic recommendations that help businesses grow.

Working across multiple projects and stakeholders, you'll bring structure to complex challenges, uncover opportunities and create compelling narratives that inspire action. You'll be comfortable influencing senior audiences and confident presenting recommendations that challenge conventional thinking.

Key areas of focus

  • Lead strategic planning activity across multiple projects and business challenges.
  • Develop shopper, customer and category-led strategies.
  • Conduct and interpret research, trends and insight analysis.
  • Identify opportunities for growth, innovation and behavioural change.
  • Build compelling strategic narratives and recommendations.
  • Present findings and strategic thinking to senior stakeholders.
  • Work closely with cross-functional teams to translate insight into action.
  • Support the development of long-term commercial and customer strategies.
  • Challenge thinking constructively to improve outcomes.
  • Build trusted relationships with key internal and external stakeholders.

About you

You could be experienced in brand marketing/FMCG/agency (we are open to backgrounds) with a strong track record of turning insight into action. Whether your background sits within strategy, brand, category, customer, marketing or shopper environments, you'll bring a commercial mindset and a passion for understanding what drives behaviour.

You'll be comfortable operating independently, influencing stakeholders at all levels and navigating ambiguity. Most importantly, you'll be intellectually curious, solutions-focused and motivated by solving complex problems that deliver meaningful results.

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