Head of Marketing

Head of Marketing

We’re working with an established and ambitious B2B business looking to appoint a Head of Marketing to help drive its next stage of growth.

This is a genuinely hands-on role with a clear commercial focus. The priority is to build a stronger demand-generation engine, creating qualified leads, supporting the sales pipeline and ultimately driving revenue.

The business operates across established B2B services alongside a growing SaaS proposition, giving the successful person plenty of opportunity to develop how the business goes to market and demonstrate the impact marketing can make.

Key Responsibilities

• Developing and delivering an integrated B2B demand-generation strategy
• Creating multi-channel campaigns that generate qualified leads and pipeline
• Working closely with sales to understand customer challenges and identify new opportunities
• Developing content, webinars, nurture campaigns and customer case studies
• Improving digital performance across PPC, SEO, website conversion and CRM
• Testing new audiences, sectors, propositions and routes to market
• Strengthening marketing measurement and attribution
• Managing external agencies and specialist partners
• Supporting cross-sell and upsell opportunities across the wider business
• Longer term, helping to build the marketing team and internal capability

About You

We’re looking for a commercial, entrepreneurial and hands-on marketer who enjoys making things happen.

You’ll ideally have a strong B2B background with experience of demand generation and evidence that your marketing activity has contributed directly to pipeline and revenue.

SaaS or technology experience would be useful, but it isn’t essential. More important is your ability to understand a market, spot opportunities, create campaigns quickly and learn from what works.

You’ll need to be comfortable working closely with sales, happy operating both strategically and tactically, and willing to test ideas rather than spending months trying to perfect them.

You could already be operating at Head of Marketing level, or you may be an ambitious senior marketer looking for the opportunity to step up and take ownership of a broader function.

This is a great opportunity for someone who wants to build rather than simply manage.

There is an established customer base and strong foundations to work from, but significant scope to improve demand generation and create a much more commercially focused marketing function.