Head of Marketing

London Permanent 70-85k + Excellent Benefits Ref: 418021

The Opportunity

Head of Marketing

Hybrid (South East | 3 days in office) | £70–85k + Excellent Benefits

Delighted to be supporting a high-quality, private-pay homecare provider with a strong reputation for delivering compassionate care.

Head of Marketing role, but not one for someone who simply wants to increase spend to drive growth.
This is a considered, high-value purchase, where success comes from identifying and reaching the right audience through a smart, targeted, and efficient approach.

The Role

Take ownership of the full marketing function across multiple brands, with responsibility for both strategy and delivery.
There is already a strong foundation in place – a clear strategic direction, experienced leadership, and a capable team of three – but the business now needs someone who can turn that into consistent, efficient customer growth.

This means:

Finding smarter, lower-cost ways to acquire high-quality enquiries
Making existing channels work harder before adding spend
Building a balanced mix of paid, organic, referral and partnership channels
Improving the journey from first enquiry through to conversion
Continuously optimising activity based on real return
Yes, you will oversee paid activity, but success here is about return on investment, not budget size.

What makes this role different
This is not a “sit back and manage the strategy” position, we need someone who will:

Roll their sleeves up and test ideas quickly
Spot opportunities others miss
Think commercially about every pound spent
Use insight and creativity, not just budget
Take real ownership of outcomes

Ideal Candidate:

A hands-on marketing leader who enjoys doing as well as leading
Strong understanding of lead generation in a considered purchase environment
Evidence of improving ROI, not just increasing volume
Experience building organic, referral or lower-cost acquisition channels
Commercial awareness and a focus on measurable outcomes
High emotional intelligence and an appreciation for the human side of the service
Experience in healthcare, professional services, or other trust-led sectors would be helpful.

Why this role matters

This is not just about marketing a service.
It is about helping families find the right care for someone they love, often at a challenging time.
If you are motivated by doing something meaningful, and you enjoy solving growth challenges in a smart and resourceful way, this is a genuinely rewarding opportunity.