CRO & Analytics Manager

CRO & Analytics Manager

The CRO & Analytics Manager will lead Digital Analytics, Marketing Performance Measurement and Conversion Rate Optimisation across our client's digital matrix.
The successful candidate will build and lead the analytics, measurement and optimisation capability for the marketing function, helping shape how future investment decisions are made, how campaigns are measured and how customer experiences are continually improved.

It's an opportunity to build an analytics and optimisation capability from scratch, influence business decisions, shape strategy and become a key figure within one of the most ambitious marketing transformation programmes currently taking place in the North East

 

The role

• Own the digital and marketing measurement framework across all digital channels
• Define KPIs, targets and reporting
• Develop dashboards and reporting that provide clear visibility of marketing, website and customer journey performance
• Support marketing strategy and planning by identifying priority growth opportunities, audience behaviours, channel performance trends and conversion barriers
• Analyse marketing channel performance
• Own the CRO strategy and optimisation roadmap
• Analyse customer journeys across acquisition, engagement, conversion and retention stages
• Develop and enhance attribution methodologies and performance measurement frameworks

About you

• You will ideally come from a financial services, regulated corporate sector or high level retail background
• Experience across martech platforms
• Experience across paid media, SEO, website optimisation, email marketing and customer lifecycle activity
• Experience developing attribution and measurement frameworks
• Experience managing experimentation and testing programmes
• Strong understanding of marketing funnels, customer journeys and conversion optimisation methodologies