Group Marketing Manager

Bath Permanent Competitive Ref: 419859

Introduction

Are you a commercially minded marketer who enjoys building marketing capability, improving lead generation and bringing structure to a growing business?

Nigel Wright Group is delighted to be partnering with BWS Group on the appointment of a new Group Marketing Manager. This newly created role offers the opportunity to take ownership of marketing operations across the group, helping to improve lead generation, strengthen CRM and reporting, support sales activity and create scalable processes that can be applied across multiple businesses.

BWS Group is a fast-growing provider of fire, security and electrical maintenance services. Following a period of strong organic growth and acquisition, the business is investing in its marketing function to support the next stage of expansion.

The Role

Working closely with senior leadership, you will play a key role in establishing the marketing foundations required to support continued growth. Whilst the role retains responsibility for campaign delivery and content, the priority is creating a more disciplined, measurable and commercially effective marketing function.

Key Responsibilities
•   Drive lead generation activity across the group and monitor marketing performance.
•   Own CRM management, data quality, reporting and marketing processes.
•   Develop dashboards and insight that support commercial decision making.
•   Improve lead management and handover between marketing and sales.
•   Coordinate marketing campaigns across digital channels, email and content.
•   Create marketing collateral, case studies and customer communications.
•   Manage external suppliers and marketing partners.
•   Support the onboarding and integration of newly acquired businesses.

About You

•   Marketing Manager level experience in a B2C and/or D2C, or high volume B2B environments.
•   Strong understanding of lead generation, CRM and marketing operations.
•   Experience building reporting frameworks and performance dashboards.
•   Commercially minded, analytical and comfortable working with data.
•   Able to work autonomously and deliver in a hands-on environment.
•   Experience within technical, engineering, facilities management, compliance, business services or multi-site organisations would be advantageous.

Why Join BWS?

•   Opportunity to build and shape a growing group-wide marketing function.
•   Broad role with genuine influence across multiple brands and service lines.
•   Close interaction with senior leadership and commercial stakeholders.
•   Exposure to acquisition activity and business integration.
•   Significant scope to make a visible impact on future growth.