Inspiring Exchange with Supply Chain Experts: First-Hand Insights & Emerging Trends

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The supply chain sector in the consumer goods industry is undergoing major change. Artificial intelligence, talent shortages, and rising automation are reshaping daily operations and presenting new challenges for business leaders and HR professionals.

Frederick Schank, Senior Consultant at Nigel Wright Group, recently spoke with leading industry experts to explore the latest developments. These conversations offered valuable insights into how the supply chain is evolving—and how companies can find the right balance between embracing technology and building a skilled, adaptable workforce.

Artificial Intelligence in the Supply Chain – Progress with Purpose

A key topic was the growing role of artificial intelligence (AI) in supply chain management. AI is transforming many processes, from automated demand forecasting to smart warehouse route planning. But what are the real opportunities—and where do the risks lie?

Striking the right balance is essential. AI can improve efficiency, but human input remains vital. Technology should support people, not replace them. During peak periods—such as the holiday season—smooth collaboration between people and machines is especially important.

Automation should never be an end in itself. New technologies must be introduced in a way that complements the workforce, so they are seen as helpful rather than threatening. Topics such as autonomous forklifts, intelligent routing, and system integration are key to driving efficiency without losing the human touch.

Recruitment in Challenging Locations – Creative Solutions Required

One of the biggest challenges facing the industry is finding qualified professionals—especially in remote or less desirable locations. To attract the right talent, companies must take a more creative approach.

Recruitment in the logistics sector has evolved. Employers can no longer rely solely on pay and benefits to attract candidates. Employer branding, company culture, and career development opportunities now play a crucial role in attracting both white-collar and blue-collar talent.

White Collar vs. Blue Collar – Different Challenges, Shared Goals

Companies are increasingly seeking strategic thinking and digital skills in white-collar roles. Meanwhile, blue-collar positions come with different challenges: high turnover, ongoing skills shortages, and a growing need for training and upskilling.

Developing people has never been more important. In the logistics sector, companies must invest more in training and development to meet rising demands and close skills gaps.

Strategic Direction for a Changing Future

Another major theme was the need for agility in global supply chains. Businesses must adapt quickly to shifting conditions—whether triggered by geopolitical events, changes in consumer behaviour, or technological progress.

The differences between B2B and B2C supply chains are also becoming more apparent. Customers now expect faster delivery and greater flexibility. Companies that fail to build agile, responsive supply chains risk falling behind.

Regional focus areas also differ. In Europe, there’s a strong emphasis on sustainability and process improvement. In contrast, Asian and US markets tend to prioritise cost efficiency and scalability.

Conclusion: People Remain the Key to Success

These discussions make it clear: no matter how advanced the technology, people remain at the core of supply chain success. AI and automation are powerful tools—but without skilled professionals and a smart talent strategy, their impact is limited.

As Frederick Schank puts it:

“The supply chain remains a people business. Companies that successfully combine technology with talent development will be the ones that succeed in the long run.”

The years ahead will be transformative. Companies must keep evolving to meet the demands of a constantly changing industry.