Commercial Director Retail Nordics

About the role

Lead Oatly’s Nordic Retail business and shape the next phase of growth across the region, combining commercial ambition, iconic brand building and the opportunity to make a real impact.

Oatly is looking for a Commercial Director Retail Nordics to lead its Retail business across Sweden, Finland, Denmark and Norway. Retail represents the majority of the Nordic business, making this a key commercial leadership role with significant impact on Oatly’s continued growth and development.

Reporting to the General Manager Nordics and based in Stockholm, you will set the commercial direction for Retail, lead and develop the Nordic commercial organization, and strengthen Oatly’s position as a strategic partner to its customers.

This is a role for a leader who combines strategic perspective with a hands-on commercial mindset. You will identify and unlock growth opportunities, build strong customer partnerships, and ensure excellent execution across markets, while helping Oatly continue to lead and grow the category.
 

Key Areas of Responsibility

• Own the Nordic Retail commercial agenda, lead the strategy and drive sustainable, profitable growth across Sweden, Finland, Denmark and Norway.
• Translate Oatly’s strategy into clear market priorities, customer strategies and commercial plans.
• Build senior relationships with key Nordic retailers and strengthen Oatly’s position as a strategic partner and category leader.
• Set the direction for customer strategy, negotiations, Joint Business Planning and commercial investment.
• Drive commercial excellence across forecasting, revenue management, pricing, trade investment, distribution and retail execution.
• Lead, coach and develop the Nordic Retail organization, creating clarity, accountability, strong engagement and a high-performance commercial culture.
• Adapt commercial priorities and leadership to different market dynamics and stages of development.
• Contribute as a senior member of the Nordic leadership team and collaborate closely with Brand, Finance, Supply Chain, Portfolio, Insights and other functions.

Ideal Experience and Competencies

We are looking for an experienced and engaging commercial leader who brings:

• Significant senior commercial experience from FMCG or a comparable consumer business, with a strong background in grocery retail.
• Proven responsibility for sales and profitability, combined with strong commercial and financial acumen.
• Experience leading, coaching and developing commercial teams and managers.
• A strong track record in strategic customer management and senior-level negotiations.
• Experience leading through change and developing organizations, capabilities and ways of working.
• Ideally, experience working across multiple Nordic markets and navigating different market and customer dynamics.
• A strong understanding of how commercial performance, category development and long-term brand building work together.
• An entrepreneurial and collaborative mindset, with the ability to move naturally between strategic leadership and hands-on execution.

Why Join Oatly?

Oatly combines the scale and commercial challenge of an international consumer brand with a distinctly entrepreneurial and creative environment. Brand and creativity are at the heart of the business, supported by an in-house creative agency and a culture that encourages people to challenge established ways of thinking.

The Nordic organization has significant ownership of its business, creating the freedom to make decisions, move quickly and turn ideas into action. It is a collaborative and non-hierarchical environment where strategic thinking goes hand in hand with a willingness to roll up your sleeves.

With strong momentum in the Nordic business, the focus is now on accelerating the next phase of sustainable, profitable growth. For the right person, this is an opportunity to lead a significant part of the business, shape the commercial agenda across four markets and make a visible impact on Oatly’s continued development. 

In this recruitment, Oatly is collaborating with Nigel Wright Group. Applications are reviewed continuously.