Toys & Children
The landscape of children's entertainment and consumption has undergone a notable surge in demand for toys that encourage learning, creativity, and indoor activities. The increased reliance on digital technologies also accelerated the growth of interactive and connected toys, bridging the gap between virtual and physical play.
E-commerce has emerged as a dominant channel for toy purchases, leading to a shift in distribution strategies and the creation of immersive online shopping experiences. The toys and children markets in Europe have evolved to reflect changing family dynamics and priorities in the post-pandemic era, fostering innovation and adaptability across the industry.
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Mark Dolan, Managing Director at Nuby
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Martin Tordsson, Global Sales Director at Beckmann
