Luxury & Beauty

The luxury and beauty sector continues to become increasingly complex. Social media is influential in driving brand loyalty and rapid growth within certain segments. Alongside this is the counterbalance of new brands coming to market at an increasing pace, resulting in eroded share.

Consumers need to be nurtured whilst being mindful of driving the continued trend to omnichannel experiences across all aspects of the sector. Digital health in beauty has become hyper-personalised and will increase the shift in this direction as innovation remains at the forefront of the race to win and retain market share.