Director Digital Growth

About the company

Spectrum Brands is a leading consumer goods business operating globally, representing a portfolio of well-known brands in home appliances, personal care, and pet care. The company markets and distributes internationally recognized brands such as Remington, Russell Hobbs, Tetra, IAMS, Eukanuba, FURminator, and 8in1, serving both retail and e-commerce channels throughout the region. As part of the global Spectrum Brands organization, the Benelux business focuses on driving category growth through innovation, strong customer partnerships, and consumer-focused brand development across multiple product categories.

Job Purpose

The Director, Digital Growth leads the Digital Growth pillar within International Growth Marketing, scaling the digital capabilities that turn demand into discoverability, engagement, conversion and sales across International. The role leads an approximately 16-person team organised across four capability groups: Digital Ecosystem, Omnichannel Activation, Digital Commerce & Performance, and PRISMA Product Data, with approximately 4-5 direct reports. The Director owns digital shelf standards and content enablement, product information and syndication, retail media and omnichannel activation capability, digital commerce performance, search and conversion optimisation, campaign measurement and product data excellence. The role partners closely with Demand Generation on audience, content and media strategy; Commercial Activation and Sales / eCommerce on customer and market plans; and Technology & Platforms and Content & Asset Supply on systems, assets, data, tracking and enablement. Customer ownership, sell-in and commercial negotiation remain with Sales / eCommerce.

Leadership Tasks - Servant Leadership

• Leads employees in accordance with Servant Leadership Principle (trust, accountability and collaboration) and exemplifies the SPB company values and guidelines.
• Appoints employees according to their qualifications and achieves team goals through coordination, motivation and active involvement.
• In coordination with Line Manager, conducts regular employee assessments, using the principles of performance and talent reviews according to objective and fair standards and provides performance and behavior-related feedback through recognition or constructive criticism.
• Represents company and strategic decisions in a motivating manner to employees, informs them regularly about current developments, and fosters identification and engagement with the company.
• Organizes and documents training and additional education of employees by taking individual development goals into account and consulting with Human Resources.

Key Accountabilities & Responsibilities

1. Digital Growth Strategy & Scale:
   • Lead the International Digital Growth strategy and operating model, translating growth priorities and demand plans into scalable digital capabilities, execution standards and measurable commercial outcomes.
   • Prioritise digital growth opportunities across brands, markets, retailers and platforms based on consumer behaviour, customer opportunity, capability need and expected business impact.
   • Create common standards, tools and ways of working that reduce duplication while allowing appropriate market and customer adaptation.
2. Digital Ecosystem & Digital Shelf:
   • Own International digital shelf standards and content enablement, including product information, assets, syndication, search, search and AI-led discoverability, including Generative Engine Optimization, ratings / reviews and conversion tools.
   • Ensure reusable digital capabilities are deployed consistently across markets and retailers, improving availability, discoverability, content quality and conversion.
   • Partner with Content & Asset Supply, Global Brand / Product teams and Technology & Platforms to translate brand assets and product data into retailer- and platform-ready digital experiences.
3. Omnichannel Activation & Retail Media:
   • Lead the Omnichannel Activation capability across retail media, retailer activation and the integration of digital execution into customer and market plans.
   • Enable coordinated online and offline campaign execution with Sales, eCommerce, Commercial Activation, Demand Generation and market teams, with clear ownership and handoffs.
   • Develop repeatable retail media and activation playbooks that scale winning approaches across customers and markets while protecting customer-specific commercial requirements.
4. Digital Commerce & Performance:
   • Lead digital media performance, search and conversion optimisation, campaign measurement and ongoing optimisation across International.
   • Turn digital investment into measurable traffic, engagement, conversion and sales by establishing performance standards, diagnostic routines and clear optimisation actions.
   • Build a disciplined test-and-learn culture across campaigns, platforms and customer journeys, rapidly scaling what works and stopping or fixing what does not.
5. PRISMA Product Data:
   • Own the business operating standards for PRISMA product data, ensuring product information is complete, accurate, timely and fit for digital activation across International.
   • Establish clear data stewardship, governance and workflow expectations so product data can reliably feed digital shelf, retailer and platform requirements.
   • Partner with Technology & Platforms, relevant business functions and Digital Ecosystem teams on product data processes, quality improvement and syndication readiness.
6. Technology, Data & Journey Enablement:
   • Define the Digital Growth business requirements for martech, platform integration, tracking, analytics and data quality in partnership with the Technology & Platforms enabling capability.
   • Ensure digital journeys and activation are measurable end-to-end, with appropriate tagging, data capture and performance visibility to support optimisation and learning.
   • Champion consumer- and customer-centred digital experience principles, removing friction across discovery, content, engagement and conversion journeys.
7. Cross-Pillar & Commercial Interface:
   • Work from the Strategic Planning growth brief and Demand Generation plans, ensuring clear handoffs into digital execution, optimisation and customer / platform activation.
   • Partner continuously with Commercial Activation, Sales, eCommerce and Regional / Market Leads to integrate customer priorities, local feasibility and execution feedback without duplicating commercial ownership.
   • Partner with Consumer Insights and Finance / Revenue Growth Management to connect digital behaviour and performance learning to broader growth choices, investment decisions and business outcomes.
8. Team Leadership & Capability Building:
   • Lead and develop the approximately 16-person International Digital Growth organisation through 4-5 direct capability / cluster leads, creating clear accountability across Digital Ecosystem, Omnichannel Activation, Digital Commerce & Performance and PRISMA Product Data.
   • Build specialist capability, succession and career pathways across digital commerce, retail media, digital shelf, performance marketing, product data and related disciplines.
9. Create a high-accountability, collaborative culture that combines enterprise standards with speed, experimentation and strong service to brands, commercial teams and markets.

• Bachelor's degree in Marketing, Digital Commerce, Business, Technology or related field; advanced qualification advantageous
• 10+ years of progressive experience in digital marketing, eCommerce, retail media, omnichannel or related FMCG / consumer goods roles
• Demonstrated experience leading multi-market digital transformation and scaling digital capabilities across brands, retailers, platforms and countries
• Strong people leadership experience, including leading a sizeable distributed team and developing managers / specialist capability leads
• Proven experience managing digital investment, agencies / technology partners and senior cross-functional commercial stakeholders

• Deep understanding of digital shelf, product content / syndication, search, ratings / reviews, conversion optimisation and eCommerce platform dynamics
• Strong expertise in retail media, omnichannel activation, digital media performance, measurement and campaign optimisation
• Working knowledge of product data governance, martech ecosystems, tracking, analytics and platform integration, with the ability to translate business needs into technical requirements
• Strong commercial acumen and ability to connect digital activity to traffic, conversion, sales, margin and customer outcomes
• Excellent analytical and experimentation mindset; able to establish KPIs, diagnose performance and turn data into clear scale / fix / stop decisions
• Enterprise leadership and stakeholder management skills, with the ability to create clear decision rights across Marketing, Sales / eCommerce, markets and enabling functions
• Fluent English; additional European languages advantageous

• International GPC portfolio. Significant impact on Net Sales, digital conversion, marketing effectiveness and customer performance through stronger digital shelf execution, retail media, omnichannel activation, search / conversion optimisation, product data quality and scalable digital commerce capability across International markets.