Senior Key Account Manager Channel BENELUX
Purpose of the role
Senior Key Account Manager Channel is responsible for driving sustainable growth across Retail, Drugstore, Pharmacy and E-commerce channels within the Netherlands, Belgium and Luxembourg. The role combines strategic channel knowledge with hands-on commercial execution and is accountable for key account development, retailer partnerships, promotional effectiveness and team performance. The successful candidate will develop and manage a wide portfolio of customers in the Benelux varying from drug and pharmacy wholesalers including retail formula’s like BENU, and Boots, and key accounts like Multipharma and DA . The purpose of the role is to further extend the account portfolio with key accounts like Etos and AS Watson. The candidate will have knowledge and strategic skills to actively contribute in the development of the channel strategy and expand distribution with new retail partners. The Senior KAM plays an active role in the development of the retail department. The retail business has expanded strongly over the last years for which we are building a future proof department including new roles focusing on category development and shopper activation.
Key responsibilities
Channel strategy & growth
• Support in developing and execution the Benelux channel strategy
• Define channel roles, priorities and growth opportunities
• Translate business objectives into annual channel plans
• Identify retail, shopper and e-commerce trends
• Drive omnichannel growth initiatives
• Build retailer-specific growth strategies
Key Account Management
• Develop strategic partnerships with major retail customers
• Lead annual negotiations and commercial agreements
• Create Joint Business Plans and lead the successful execution
• Day to day account management and relationship building
• Ensure profitable growth and market share gains
• Drive assortment, distribution and promotional excellence
Commercial performance
• Accountability on account portfolio turnover, margin and ROI
• Monitor sell-in, sell-out and promotional effectiveness
• Manage forecasting, budget control and investment decisions
• Translate data into commercial action plans
Cross functional collaboration
• Work closely with Marketing, Demand planning, Finance and Customer Service
• Ensure seamless translation of brand strategy into retail execution
Candidate profile
Education
• Bachelor's or Master's degree
• Commercial, Business Administration, Marketing or related field
Experience
• 5-10 years of commercial FMCG, Consumer Healthcare or Retail experience
• Proven track record in Key Account Management
• Experience in managing retailers, wholesalers and key accounts (eg. Etos, Albert Heijn, AS Watson) the drug and/or food channel.
• Benelux experience highly preferred
Competencies
• Strategic thinker with strong execution capabilities
• Strong anylytical skiills, data driven
• Excellent negotiator
• Commercially courageous
• Strong stakeholder manager
• Entrepreneurial mindset
• Strong teamplayer
• Fluent Dutch and English
FMCG/Consumer
Amsterdam Office
DD: +31 20 809 0094
M: +31 623 436 542
E: paulina.rogowska@nigelwright.com