Key Account Manager Retail
About the role:
Oatly is the world’s #1 oat-based dairy alternative producer, driven by a clear purpose: to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources.
As Key Account Manager Retail, you will take ownership of one of Oatly’s most important markets, managing key retail relationships and driving commercial performance. This is a high-impact role, responsible for a significant share of the Finnish business in a market where Oatly is well-established and has historically been a category leader.
You will act as the spokesperson for Oatly in the Finnish retail market, ensuring strong brand visibility and long-term partnerships. The role combines strategic thinking with hands-on execution and requires a self-driven individual who can operate autonomously while collaborating closely with Nordic and local stakeholders.
Key Areas of Responsibility:
- Develop and maintain strong, trust-based relationships with key retail partners in Finland
- Act as the main spokesperson for Oatly in the Finnish retail market
- Drive long-term joint business growth and ensure Oatly remains a preferred partner
- Lead annual negotiations and joint business planning, including assortment and category strategies
- Build and execute ambitious commercial plans for key customers
- Own and deliver commercial performance across volume, profitability, and customer P&L
- Drive execution across category management, product launches, and promotional activities, supported by data-driven insights
- Collaborate cross-functionally with marketing, supply chain, finance, and other key stakeholders
Ideal Experience and Competencies
- 5–7 years of experience in Key Account Management within FMCG
- Proven experience managing major Finnish retail accounts and driving growth
- Strong commercial acumen, including ownership of P&L
- Solid understanding of category management and retail dynamics
- Experienced negotiator with a structured and results-oriented approach
- Fluent in Finnish and English (written and spoken)
- Strong analytical capabilities and experience working with sales and performance data
You are a self-driven and commercially minded individual who thrives on accountability and delivering results. You are comfortable working independently while building strong internal and external relationships. You bring energy, curiosity, and a pragmatic mindset, along with a genuine interest in contributing to a more sustainable food system.
- Strong relationship builder and communicator
- Analytical and commercially sharp
- Proactive and resilient, with the ability to navigate a fast-paced environment
- Motivated by growth, targets, and continuous improvement
The position is based in Helsinki with a flexible hybrid setup and regular travel within Finland. You will report to the GM and work cross-functionally with sales, marketing, supply chain, finance, and category teams.
Why Join Oatly
Oatly is a purpose-driven company aiming to reshape the food system and drive sustainable change. You will be part of a dynamic, fast-moving organisation that values creativity, individuality, and bold thinking.
This role offers the opportunity to work in one of the most competitive and exciting plant-based markets in the Nordics, where you can build on a strong foundation and contribute to future growth. You will have real impact, visibility, and the chance to be part of a collaborative and unconventional culture.
Oatly is committed to building an inclusive and diverse team and encourages applications from candidates who may not meet every requirement but share the company’s values and ambition to make a difference.
In this recruitment, Oatly is collaborating with Nigel Wright Group. Applications are reviewed continuously.
