Key Account Manager Finland

About the role:

Founded in 1933, Nelson Garden is the Nordic region’s leading supplier of seeds, soil and gardening products. With a strong heritage, established retail partnerships and a clear purpose to “Reconnect to nature”, the company enables more people to grow, wherever they live, through high-quality, practical and innovative products. Today, Nelson Garden operates across the Nordic region, with its headquarters in Tingsryd, Sweden, and commercial operations in Finland, Norway and Denmark.
As part of its continued development in Finland, Nelson Garden is now looking for a Key Account Manager to join its commercial team in Helsinki. The role offers the opportunity to take significant ownership of an important Nordic market, developing relationships with Finland’s leading grocery retailers while identifying new opportunities for growth.

The Key Account Manager will manage and develop Nelson Garden’s key Finnish customers, including several of the very largest and most prominent companies in Finland’s retail sector.
You will lead customer negotiations, annual agreements and commercial planning, while driving campaigns, assortment development and new business opportunities. Combining strong customer relationships with market, category and consumer insight, you will work to strengthen Nelson Garden’s position and create sustainable, profitable growth.

This is a visible and commercially influential role for someone who enjoys being close to customers and taking ownership. Based in the Helsinki office, you will work independently in the Finnish market while collaborating closely with colleagues and support functions across the wider Nordic organisation.

Key Areas of Responsibility:

• Manage and develop strategic relationships with Finland’s leading grocery retail customers.
• Lead customer negotiations, annual agreements and commercial planning.
• Drive sales growth through campaigns, assortment development and new commercial opportunities.
• Use customer, category and market insights to develop compelling commercial recommendations that drive profitable growth and long-term value creation for both our retail partners and Nelson Garden.
• Identify and develop new business opportunities within the Finnish market.
• Collaborate closely with Nordic sales colleagues and central support functions.

Ideal Experience and Competencies:

• Strong commercial experience from FMCG, consumer goods or grocery retail in Finland, ideally within key account management.
• Established understanding of the Finnish retail landscape and credibility with relevant customers and decision-makers.
• A proven ability to negotiate, build long-term customer relationships and deliver commercial growth.
• Commercially sharp and analytically minded, with the ability to turn market and category insights into action.
• Self-driven, structured and hands-on, with the confidence to take ownership and operate independently.
• A collaborative approach and the ability to work effectively across a Nordic organisation.
• Fluent Finnish and strong professional English, together with fluency in one of the Scandinavian languages.

Why Join Nelson Garden:

This is an opportunity to take real commercial ownership of Nelson Garden’s continued development in Finland while becoming part of an established Nordic market leader. You will have the autonomy to shape customer relationships and identify new growth opportunities, combined with the resources, expertise and collaboration of a wider Nordic organisation.

Nelson Garden combines nearly a century of heritage with a clear ambition for the future: to encourage more people to grow and reconnect with nature. Its consumer-focused approach, broad product portfolio and strong relationships with leading Nordic retailers provide an attractive platform from which to further develop the Finnish business.

In this recruitment, Nelson Garden is collaborating with Nigel Wright Group. Applications are reviewed continuously.