Senior Marketing Manager

Senior Marketing Manager

Lavazza Denmark has Denmark's best-known coffee brands - Merrild and Lavazza - Italy's No. 1 premium coffee. They are market leaders in the retail sector and naturally want to maintain and develop this position in collaboration with their customers.

We are now looking for an experienced Senior Marketing Manager, who can contribute to the continued growth and development. You will be responsible for Denmark, Norway, Iceland and other export markets. Your workplace will be our office in Fredericia and you will report to our Business Unit Director for Denmark, with a dotted line to the Regional Marketing Director Northern Europe. You will be part of the Danish management team, which together sets the direction for the company.

The marketing team consists of 10 dedicated employees divided into two brand teams in the Retail and Away from Home channel, project management and Consumer Insights.


Your key responsibilities:

• Set the direction for their well-known consumer brands and define strategic marketing plans.
• Responsible for the annual planning process as well as providing input to the NPD process in collaboration with the brand teams.
• Together with brand teams, participate in and contribute to new projects concerning concept developments and implementation of new communication strategies.
• Identifying marketing opportunities and trends through market analysis and data-driven approach to marketing.
• Development and management of a well-established marketing team to achieve objectives and ensure brand consistency and commercial growth.
• Building and maintaining strong collaborative relationships across the entire organization.
• Ensure effective execution of marketing initiatives and follow-up on the effect.
• Follow-up on marketing budgets and ensure optimal resource allocation.

• Extensive commercial marketing experience from a FMCG company or grocery retail.
• Well-developed strategic and analytical skills with proven experience in the preparation and implementation of marketing strategies.
• The ability to work effectively in a cross-functional work environment, where change is a natural part of everyday life.
• Strong communications and relationships skills.
• Leadership profile with an engaging and involving behaviour.
• Bachelor’s or master’s degree in marketing management or a related field.
• Fluent in both Danish and English in writing and speech.
• Professional MS Office user and curious about new technology that can develop the marketing function