Commercial Director
Do you seek broad responsibility within sales?
Commercial Director
We love cookware. We love uncompromising quality and products that make everyday life in the kitchen easier. Most of all, we love giving our customers the confidence to Cook With Confidence.
Onyx Cookware is a Danish DTC brand within premium cookware, serving customers across Europe. In just a few years, we have built a strong international business in which our webshops are the primary sales channel.
The company does not operate through a traditional retail network. The webshop is the primary sales channel. This also means that commercial leadership at Onyx Cookware looks different from many traditional companies.
Onyx Cookware is now looking for a Commercial Director who will take overall commercial responsibility and drive performance, growth and profitability across markets and sales channels. You will play a central role in developing Onyx Cookware from a successful e-commerce business into an even stronger consumer brand with its own products and a clear position within its category.
With a new design, website and brand universe launched 1st of November, the direction is set. Your responsibility will be to execute the new strategy, strengthen the brand, increase sales. You will lead the commercial organisation, report directly to the CEO and have a genuine mandate to influence how we develop and prioritise the business.
Can you see yourself as part of this journey? Do you love great food and high-quality products, and are you motivated by creating results through people, data, brand building and strong commercial execution? Then continue reading.
About the Role
As Commercial Director, you will have overall responsibility for the company's commercial performance, revenue and profitability across markets and sales channels.
You will stay close to the business and work actively with revenue, margin, marketing economics, forecasting, pricing, market performance, and customer behaviour. You will also be responsible for ensuring that the brand and commercial activities support the same strategic direction.
Your role is not only to analyse and report on the numbers. You must understand why the business is performing as it is, identify the most important opportunities and challenges, and translate them into clear decisions and actions through your organization. Sometimes this will concern pricing. At other times, it may be a market that is underperforming, a campaign that needs to be adjusted, a channel that should be scaled, or a need to prioritise our investments differently. It may also involve adapting our communication and commercial approach to the needs of individual countries rather than applying the same solution across every market.
You will play a central role in executing and continuously adjusting the commercial strategy. A key priority will be to develop Onyx Cookware as a brand with its own products, strengthen category ownership and create a more balanced business with less seasonal variation. You will also have an important role in budgeting, forecasting and long-term commercial planning. Your most important task will be to create direction, ensure momentum and drive results through the people you lead.
Your Responsibilities
- Own and drive the overall commercial strategy, with responsibility for revenue, growth and profitability across markets and sales channels.
- Lead the execution and ongoing adjustment of the new strategy, with a clear focus on brand development, category growth and commercial performance.
- Develop Onyx Cookware from a strong e-commerce business into an even stronger brand-led company with its own products.
- Lead and develop the commercial organisation, creating clear objectives, priorities and ownership across your Leads.
- Drive ongoing commercial performance and turn developments in revenue, margin, marketing spend, AOV, conversion and customer behaviour into concrete actions.
- Own the commercial elements of the budget and forecast, ensuring continuous follow-up and adjustment of commercial priorities.
- Optimise marketing and customer economics with a focus on CAC, CLV, marketing efficiency and profitability.
- Drive the commercial pricing strategy with a focus on revenue, competitiveness and margin.
- Identify growth opportunities and performance differences between markets and translate them into concrete commercial initiatives.
- Adapt and differentiate communication, campaigns and commercial activation to individual countries and market conditions.
- Drive strong commercial performance across product categories in close collaboration with the relevant category owners.
- Build stronger category positions and help Onyx Cookware win and ultimately own its chosen categories.
- Evaluate and prioritise existing and new sales channels and markets based on their commercial potential.
- Ensure strong commercial planning and execution across campaigns, product launches, markets and channels.
- Identify initiatives that can reduce seasonality and create a more balanced sales profile throughout the year.
- Create a strong performance culture in which decisions are based on data, customer insight and commercial understanding, and where insight is quickly translated into action.
Become part of a Strong Team
You will report directly to the CEO and have overall leadership responsibility for our commercial organisation. Your team consists of four Leads, each with their own specialist area:
- E-commerce Lead - Owns our webshops, Shopify, CRO, the onsite customer experience and the development of our e-commerce platform.
- Paid Media & Campaign Lead - Drives Paid Social and Search and is responsible for campaigns and ongoing performance across paid channels.
- Owned Media Lead - Drives email, SEO and affiliate activities, as well as the development of our owned and organic channels.
- Creative & Content Lead - Is responsible for the production and delivery of content for our commercial activities and the new brand universe.
The company believes in clear ownership, but also that the best results are created when talented people make each other better.
We Imagine That You
- Have solid experience from DTC e-commerce and have previously held significant commercial responsibility for revenue, performance and profitability.
- You have a strong understanding of the economics behind a DTC business and work naturally with budgeting, forecasting, marketing economics, pricing and customer behaviour. You also understand how brand development, category positioning, product strategy and commercial performance need to work together.
- You are analytically strong, but above all action-oriented. You can translate data into decisions and ensure that decisions are implemented.
- You have proven experience in leading and developing teams, creating clear priorities and driving results through others. At the same time, you enjoy staying close to the business and becoming involved when required.
- You understand the interaction between acquisition, e-commerce, CRM, campaigns, content and brand. Experience with Paid Social, Paid Search or performance marketing is an advantage, although you do not need to be the hands-on specialist.
- Experience with international webshops and multiple markets is a clear advantage, particularly if you understand how communication and commercial activation should be adapted to individual countries.
- You are motivated by a fast pace, short decision-making processes and the opportunity to make a visible impact on the business.
The Offer?
You will take on a central leadership role with direct reference to the CEO and a genuine mandate to influence the commercial direction of Onyx Cookware.
We are in an exciting phase of development, investing significantly in our brand, product categories, e-commerce platform and commercial organisation. With a new design, website and brand universe launching on 1 November, you will join at an important point in the company’s development.
You will therefore not only be responsible for running an existing business. You will have the opportunity to shape the next phase of our international growth, strengthen Onyx Cookware as a brand and build stronger positions across our categories.
From our headquarters in Sorø, we manage large parts of the value chain ourselves, from product development and sourcing to marketing, e-commerce, warehousing and customer service. This creates a short path from idea to action and close collaboration across the organisation.
We offer a flexible workplace with the opportunity to work from home, where freedom with responsibility goes hand in hand with a strong sense of community.
At Onyx Cookware, you will be close to the product, the customer and the entire commercial engine, with the freedom to create results and make a clear impact on the future of Onyx Cookware.
About Onyx Cookware
Onyx Cookware is an international DTC company that has built a strong position over seven years, with sales across more than 12 markets. We are a dedicated team of 40 employees based in Sorø. They have strong owners behind us and clear ambitions for the continued development of Onyx Cookware.