Key Account Manager

Key Account Manager, Denmark – Nelson Garden

About the role
Founded in 1933, Nelson Garden is the Nordic region’s leading supplier of seeds, soil and gardening products. With a strong heritage, established retail partnerships and a clear purpose to “Reconnect to nature”, the company enables more people to grow, wherever they live, through high-quality, practical and innovative products. Today, Nelson Garden operates across the Nordic region, with its headquarters in Tingsryd, Sweden, and commercial operations in Finland, Norway and Denmark.

As part of its continued development in Denmark, Nelson Garden is now looking for a Key Account Manager to join a Nordic commercial team. The role offers the opportunity to take significant ownership of an important Nordic market, developing relationships with the Danish leading grocery retailers while identifying new opportunities for growth.

The Key Account Manager will manage and develop Nelson Garden’s key Danish customers, including Salling Group, COOP and Plantorama. You will lead customer negotiations, annual agreements and commercial planning, while managing campaigns, assortment development and new business opportunities. Combining strong customer relationships with market, category and consumer insight, you will work to strengthen Nelson Garden’s position and create sustainable, profitable growth.

This is a visible and commercially influential role for someone who enjoys being close to customers and taking ownership. Based in the Copenhagen office, you will work independently in the Danish market but will be closely connected to the commercial team across the Nordic.

Key Areas of Responsibility

• Manage and develop strategic relationships with Denmark’s leading grocery retail customers.
• Lead customer negotiations, annual agreements and commercial planning.
• Drive sales growth through campaigns, assortment development and new commercial opportunities.
• Use customer, category and market insights to develop compelling commercial recommendations.
• Identify and develop new business opportunities within the Danish market.
• Collaborate closely with Nordic sales colleagues and central support functions.

• Strong commercial experience from FMCG, consumer goods or grocery retail in Denmark, ideally within key account management.
• Established understanding of the Danish retail landscape and credibility with relevant customers and decision-makers.
• A proven ability to negotiate, build long-term customer relationships and deliver commercial growth.
• Commercially sharp and analytically minded, with the ability to turn market and category insights into action.
• Self-driven, structured and hands-on, with the confidence to take ownership and operate independently.
• A collaborative approach and the ability to work effectively across a Nordic organisation.
• Fluent Danish and strong professional English, together with fluency in another Scandinavian language.