Director of E-commerce, Marketing & Omnichannel, Nordics & DACH

Build-A-Bear (Part of Intersource)

As Director of E-commerce, Marketing & Omnichannel, Nordics & DACH, you will report directly to the CEO and play a critical role in shaping the future growth of the business across Denmark, Norway, Germany, Austria, Switzerland, Belgium, the Netherlands, and future expansion markets.

Help Shape the Growth of One of the World's Most-Loved Brands Across Europe
Build-A-Bear is a unique global retail and entertainment brand known for creating memorable experiences for children, families, and fans of all ages. Through a highly engaging omnichannel customer experience, Build-A-Bear combines retail, e-commerce, licensing, partnerships, and community-driven brand engagement.
In Europe, Build-A-Bear is operated by Intersource, a fast-growing retail and consumer business that develops, scales, and operates internationally recognised consumer brands across multiple European markets. With ambitious expansion plans and a growing store footprint, the business is entering its next phase of growth and is looking for a commercially minded leader to drive its digital, omnichannel, and marketing agenda.

The Opportunity
This is a highly commercial leadership role for an ambitious and entrepreneurial profile who thrives in a growth environment.
You will own the e-commerce business, lead all marketing activities, and create a truly integrated omnichannel customer journey across online and offline channels. At the same time, you will be expected to remain hands-on, close to execution, and actively involved in driving performance and identifying new growth opportunities.
The successful candidate will help transform Build-A-Bear Europe into a scalable omnichannel growth business, leveraging data, customer insights, brand activation, and digital excellence to accelerate both online and retail performance.


Key Responsibilities
Commercial Leadership & Growth

• Own the regional e-commerce business, including revenue growth, profitability, customer acquisition, and customer lifetime value.
• Develop and execute the overall marketing and omnichannel growth strategy across Nordics and DACH.
• Drive sustainable, scalable growth while maintaining a strong focus on commercial performance and ROI.
• Identify and unlock new market opportunities, partnerships, and growth initiatives.

• Lead all consumer marketing activities across digital and physical channels.
• Develop integrated campaigns that drive both online sales and retail traffic.
• Strengthen customer engagement and market presence across multiple countries.
• Ensure consistent brand execution across stores, e-commerce, partners, and agents.

• Further develop the e-commerce platform and customer journey.
• Drive performance marketing, CRM, loyalty, content, marketplace, and conversion optimisation initiatives.
• Build a seamless omnichannel experience connecting online and offline customer interactions.
• Use data and customer insights to improve customer acquisition, retention, and profitability.

• Lead, coach, and develop a team of marketing, e-commerce, and digital specialists.
• Collaborate closely with internal stakeholders across retail operations, sales, finance, and international partners.
• Manage external agencies, technology partners, and marketing suppliers.
• Build strong relationships with agents and distributors across the region.

• Significant experience leading e-commerce, marketing, or omnichannel operations within a consumer-facing business.
• Strong commercial acumen and experience managing budgets, growth targets, and business performance.
• A proven track record of scaling brands, channels, or businesses in growth-oriented environments.
• Experience from retail, consumer goods, lifestyle brands, or other B2C environments.
• Strong understanding of customer acquisition, retention, CRM, performance marketing, and digital analytics.
• The ability to balance strategy with hands-on execution.
• Experience leading teams and building high-performance cultures.
• An entrepreneurial mindset with a strong sense of ownership and accountability.
• Excellent communication and stakeholder management skills.