Commercial Director
About the company
Drømmeland operates approximately 30 stores with its own logistics setup and is part of Swiss Sense Group, a Dutch family/private equity-backed business with around 160 stores across Benelux and the DACH region.
At Drømmeland, the focus is on being experts in beds and sleep. The company is built on the belief that professional and personalised advice is essential to achieving better sleep in the right bed. Every day, the organisation works with a clear ambition: to help customers sleep better and thereby become healthier, happier, and more energised individuals.
Since its beginning in 1982, Drømmeland has developed from a traditional furniture retailer into Denmark’s first dedicated bed retailer, with stores across the country. The company became part of Swiss Sense in 2021, strengthening its position within the European sleep market.
About the role
This is a newly defined, key role where you will build and lead the commercial setup for Drømmeland as it develops into a Nordic platform.
You will play a central role in turning group strategy into concrete local and regional initiatives, helping drive growth in a structured and scalable way.
You will be part of the leadership team and work closely with central functions within Swiss Sense Group, with regular collaboration across international stakeholders.
Key responsibilities
• Overall responsibility for the commercial function, including marketing, e-commerce, category management, and data and insights
• Direct leadership responsibility for a team of approximately seven people
• Drive a data-driven commercial approach across channels and functions
• Ensure marketing and digital activities primarily generate traffic to stores rather than pure online conversion
• Support and collaborate closely with store operations, logistics, and central Swiss Sense functions
• Play an active role in the organisational and system integration between Drømmeland and Swiss Sense
Requirements and background
• Strong operational commercial leader rather than a pure strategist
• Experience from retail, category management, and/or omnichannel environments
• Comfortable operating in an international, matrix organisation
• Data-driven mindset with the ability to translate insights into execution
• Hands-on, scalable profile with the ambition to grow with the role and organisation
