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Head of Marketing

East of England

  • Reference: 394365
  • Job type: Permanent
  • Salary: Negotiable

  • Location: Suffolk


Challs International is a British FMCG family business that has grown over 33 years from a front bedroom to an international market leader in household cleaning products including Buster and Bin Buddy. The modern, state of the art offices and manufacturing are based in beautiful Suffolk from where the business exports their range of products around the world including the UK, USA, Singapore and Australia. They are, however, first and foremost a British family-owned business with family values at its core. They are immensely proud of what they do and who they are and how they have grown the business.

Challs are experts in developing and manufacturing specialist cleaning products, including drain care, bin care, technology cleaning and traditional chemicals. They have built a reputation for changing the way people clean and they continue to expand and develop a successful portfolio of market leading brands across the globe through category leading innovation and pioneering new products. Innovation is integral to what they do and they have international awards to prove it. In the UK they are category leaders in two markets, supplying all the major supermarkets as well and independent retailers and online platforms. 

Challs International consistently strives to be as eco responsible as possible by investing in their products, premises and technology to assist with our goal of reducing their eco footprint. They even harvest energy from rainwater and solar panels.

Whilst the business is proud of its brands, the people within the business itself remain its biggest asset and it is the family values and connections which really make it proud of its heritage and unique culture. Challs aims to recruit the very best candidates in the market and train and develop them throughout their careers. This is a business where everyone is respected and valued and is given the opportunity to thrive.


Due to the continued growth of the business Challs are now looking to strengthen the core marketing team and appoint a Head of Marketing to provide leadership and strategic direction across all global markets to take the business to the next level. The Head of Marketing will report to the Managing Director and has significant growth potential, including a Board position. This person will lead an experienced marketing team in the UK and will also work closely with the international team and partners around the world to define and execute tailored marketing strategies.
The new Head of Marketing for Challs International will be able to demonstrate a deep understanding of brands and brand marketing and will have a proven track record in Fast Moving Consumer Goods. The successful candidate will be immersed in every aspect of managing the marketing resource from financial control through to R&D. This means working closely with all departments including Finance, Production, Technical and Sales as well as leading the relationship with design and marketing agencies. As one of the senior leaders within the business, the Head of Marketing will also share responsibility for the governance and strategic direction of the Group.


Key areas of responsibility will include:
•    Brand Strategy & Planning across all markets
•    Communications
•    Portfolio & Pricing
•    Capability building
•    Leadership

We would anticipate that the successful candidate will have the following relevant experience and qualifications:
•    Relevant degree and ideally MBA
•    Proven track record in building brands
•    Significant experience in FMCG, including working with the major multiples and ecommerce
•    Proven leadership and working as a team player
•    People management and development experience
•    Ability to create a vision, develop and implement a strategic plan
•    Strong commercial acumen and financial awareness

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