Fentimans Ltd is a privately-owned premium drinks business based in Hexham, Northumberland. They produce a range of botanically brewed soft beverages and mixers that have a reputation for taste and quality and have made great progress in recent years, building a solid position in the UK premium drinks market. In addition to the UK, they have a rapidly growing international business, serving consumers in 75 countries worldwide.
There is now an exciting opportunity for an experienced consumer brand manager to join their dynamic marketing team, based full-time at their head office in Hexham.
The primary purpose of this role is to set the overall future direction of the ‘mixers’ franchise.
Core to the role is the creation and managing the execution of the mixers annual brand plan; with the objective of building awareness and driving brand trial, whilst supporting overall equity.
This will be achieved by: