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Marketing Lead - UK & Europe

South East England

  • Reference: 385493
  • Job type: Permanent
  • Salary: £55,000 to £70,000

  • Location: West Sussex

The Company

Nigel Wright are delighted to be partnering with WOLF, the industry benchmark in designing and making by hand, luxurious leather jewellery boxes, travel cases and accessories for jewellery and watches.

German silversmith Philipp Wolf I created the company in 1834 when he discovered that his silver pieces sold more when presented in beautiful boxes. As he began selling more boxes than silver, he refocused his designs creating sophisticated jewellery cases which not only looked good but protect meaningful treasures. Today the family innovation continues with fifth generation Simon Wolf, leading the pack.

A fifth-generation British family business, with a 25 million USD annual global turnover, WOLF is a truly global enterprise, with offices in Hong Kong, UK, and LA, the US is its biggest market at present.

After spending significant time in the LA Head Office, Managing Director Simon Wolf has returned to the UK with a focus on driving the business across the UK and Europe and grow distribution through Europe and the Middle East.

Discover WOLF’s story at: www.wolf1834.com/history

The Opportunity

Reporting to the Managing Director Simon Wolf (based in Sussex) and Head of Marketing (based in LA).

The current marketing team in the LA office is well established, comprising a Head of Marketing and 3 team members (Social Media, Advertising, Graphic Design). At present, all marketing is driven from LA (print, trade shows, website content, social media, etc.).

We are looking for somebody to work closely with the MD and Head of Marketing, take what is being produced in LA, adapt it for the UK market, and generate new ideas and concepts suited to the British and European markets. Marketing content is currently all created in-house.

With no marketing team in the UK at present, you will need to be very hands-on. You will need to understand the luxury sector and be sensitive to marketing ideas coming from the States.

The purpose of this role is to review current international marketing offerings and produce new initiatives focused on the UK market.

Key Responsibilities and Personal Attributes

  • Research and analyse market trends, demographics, competitor products, and other relevant information to form marketing strategies.
  • Adjust existing marketing campaigns and strategies as needed in response to data and other feedback.
  • Work closely with and in support of the Head of Marketing and MD and the achievement of their wider responsibilities and goals. Support the Head of Marketing in prioritising diverse marketing activity across the business and geographies.
  • In time, grow the UK marketing team and support their development to achieve company goals and targets.
  • We are looking for an adaptable, hands-on, creative individual with strong interpersonal communication skills and a desire to grow a team.
  • Flexible, resilient, and able to embrace change.
  • Makes things happen - comfortable driving change, capable of doing not delegating.
  • Creative thinker - able to innovate and come up with different approaches and ideas.
  • Ready for a fast paced and high energy environment - must be able to innovate and problem solve.
  • Strong interpersonal skills – in terms of influencing, consulting, and listening.
  • Proactive and self-motivated, with the ability to identify and exploit new business opportunities.
  • Enthusiastic, with a positive attitude.

Requirements

  • Bachelor's Degree or equivalent.
  • Significant Luxury Goods industry background.
  • Experience of building and implementing 360-degree marketing plans.
  • Outstanding project management skills.


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