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Marketing Content Executive

North East England

  • Reference: 385441
  • Job type: Permanent
  • Salary: £25,000 - £30,000

  • Location: County Durham

The Company

Nigel Wright is recruiting for a Marketing Content Executive to join a highly successful wholesale & retailer in Durham. The company are globally well established and a credible brand name within the sector they operate in. 
With state of the art offices, complete with gym and other amenities, you will be based within a lively, fast paced business with a wide reach across the industry.

The Role

The Marketing Content Executive is responsible for supporting online and offline marketing communications across the business to help the marketing team develop and present a consistent voice to the marketplace. 
You will be a versatile content creator and very strong copywriter, you will collaborate with stakeholders across the business to deliver content solutions that attract, engage and activate audiences.

Key Responsibilities

•    Working with the team to create content-based marketing campaigns that increase / maintain awareness, interest, desire and uptake of products and services
•    Planning, developing and copywriting content in all formats including press releases, opinion pieces, case studies, brochures, web pages, blog articles, newsletters, social media 
•    Generating content angles via media listening, research, attendance at events, relationship building with key industry opinion leaders and internal stakeholders
•    Maximise visibility and reach of content assets through use of owned channels 
•    Tracking, measuring and analysing all communications activity in order to optimise and inform future activity
 

Candidate Requirements

•    Excellent and demonstrable copywriting and editing skills across a variety of mediums (web, email, social media, print, video etc.). Experience of writing content for online is essential
•    A strong communicator and team player who enjoys working in a fast-paced environment
•    A passion for storytelling and an ability to tailor content for different audience types as well as an understanding of different content types 
•    Demonstrable success in conceiving and implementing engaging content and managing this across various channels
 


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