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Digital Brand Manager

North East England

  • Reference: 385231
  • Job type: Permanent
  • Salary: Competitive

  • Location: North East England

The Company

Fentimans Ltd is a privately-owned premium drinks business based in Hexham, Northumberland. They produce a range of botanically brewed soft beverages and mixers that have a reputation for taste and quality and have made great progress in recent years, building a solid position in the UK premium drinks market. In addition to the UK, they have a rapidly growing international business, serving consumers in 75 countries worldwide.

There is now an exciting opportunity for an experienced Digital Brand Manager to join their dynamic marketing team, based at their head office in Hexham

The Role

The primary purpose of this role is to build brand awareness via Digital channels

Ability to manage an annual social media plan, work with influencers and execute targeted paid advertising via social media and the Google display network. Knowledge of executing PPC campaigns and working with an agency to optimise the website and improve SEO to drive traffic. Experience of managing digital content plans, analysing data and reporting on the success of digital marketing campaigns.
 

Responsibilities

  • Managing an annual social media plan, including working with influencers and gaining insight from social listening
  • Executing targeted paid advertising campaigns on social media and via the Google display network
  • Executing PPC campaigns and working with an agency to optimise the website and improve our SEO to drive traffic
  • Management of an annual digital content plan and supporting the creation and collation of digital assets e.g. photography, video etc
  • Analysing data and reporting on the success of digital marketing campaigns

Candidate requirements

  • Proven Digital Marketing experience with demonstrable results
  • Experience of collaborating with other brands on partnership opportunities
  • Understanding of executing direct to consumer trial building sampling programmes
  • Experience of working with external agency partners
  • Knowledge of keeping up to date with consumer trends and competitor insights
  • High energy and positive approach
  • A doer who is willing to roll up their sleeves and get stuck in


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