The company

Nûby was founded in 1970 by a family in Louisiana, USA, and remains a family-run business today, selling in over 155 countries worldwide, being loved by millions of families.

In 2009 Nûby UK was set up as an independent business and has gone on to become a leading baby brand in the UK employing over 40 employees, working out of large purpose-built offices and warehouses on the outskirts of Newcastle.

In recent years Nuby has experienced exponential growth in the market and this year has particularly exceeded expectations. As a result of this rapid growth, Nuby is expanding their team and are looking for a creative marketing manager to join the Nuby family to play a key role in driving their continued success. 
 

The role

Duties & Responsibilities:

Manage the communications plan:

• Develop and grow the Nuby brand strategically through effective communications, including social media channels (YouTube, Facebook, Instagram, Pinterest)
• Identify the influencers, bloggers and brands to collaborate with that are relevant to our consumers and support our strategy.
• Create toolkits to achieve our sales objectives.
• Plan, develop and activate category disruptive campaigns in house and externally with agencies.
• Create brand assets for all the consumer touchpoints to raise awareness of the brand

• Manage the PR agency to create content that engages and drives traffic.
• Write and create media material, overseeing the production of video production.
• Assists in coordinating special events, baby shows, and press conferences.
• Build relationships with influencers to generate regular and appropriate, engaging content.
• Maintain relationships with the press and review and recommend appropriate advertising media.
• Monitor the press coverage with PR agency.

• Assist in writing copy in the brand tone of voice
• Organise photography and video shoots for product and lifestyle
• Serves as liaison to current brand ambassadors
• Write design briefs to create assets for digital and social channels as required.

Person specification

We are looking for a highly creative and enthusiastic marketing manager to join the Nuby team. If you are the right person you will be a bit of a maverick who likes doing things differently. You will have a solid understanding of marketing with experience of managing brand communications.

To be the perfect fit, you will be fun-loving and open with an inquisitive and creative mind. You will always be looking for new ideas, untapped ways of doing things and gaps to explore. You like gathering insights are always looking to understand consumer behaviour. You are entrepreneurial in your approach and like making recommendations that fulfil a consumer need/gap based on your solid understanding of the competitive landscape.

Ideally, you will have at least 3 years’ experience in a creative marketing or content marketing role.