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Hartlepool

Brand Manager

North East England

  • Reference: 384531
  • Job type: Permanent
  • Salary: Disclosed on application

  • Location: Hartlepool / Remote Working

The company

We are looking for an experienced digital marketer to join us as Brand Manager on a rapidly growing consumer lifestyle brand. The company, I Love Wallpaper, based in North East England is proud to be home to one of the biggest online wallpaper brands in the UK and we are seeking a talented, driven individual with a passion for interiors to join our small but quickly growing marketing team where they will report directly to the Head of Marketing.

The successful candidate will be responsible for the I Love Wallpaper brand. The role of Brand Manager will be to develop and deliver a marketing plan that supports the wider brand strategy for I Love Wallpaper. The successful candidate will develop a content and communications plan across all of our digital channels with a focus on social media, online advertising and email marketing.

The role

  • Leads the development and implementation of the marketing plan for the I Love Wallpaper brand, ensuring comms are reflective of the marketing strategy.
  • Leads PR, digital marketing, email marketing and social media marketing campaigns.
  • Collaborates with the creative team on brand content and campaign requirements.
  • Accountable for campaign effectiveness- setting objectives and tracking against clear KPIs.
  • Ensuring brand consistency across all customer touchpoints
  • Develop and implement an industry specific influencer and affiliate marketing programme
  • Create a content strategy and calendar, ensuring a variety in the content produced and that content is tailored for use across specific platforms (Pinterest, Instagram, Facebook, Twitter etc.)
  • Liaise with licensors to understand licenced brand opportunities
  • Developing media contacts and ensuring opportunities for good PR coverage are secured

Skills criteria

Essential

  • Degree qualified or equivalent
  • Digital marketing experience
  • Evidence of effective communicating, influencing, and cross-functional working across the business
  • An interest in interiors and lifestyle products
  • Proactive, analytical and ideas orientated

Desirable
  • Brand Management Experience
  • Project management experience
  • eCommerce marketing experience


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