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UK Marketing Manager

North East England

  • Reference: 384299
  • Job type: Permanent
  • Salary: Competitive package

  • Location: Newton Aycliffe

The company

Husqvarna Group is a global leading producer of outdoor power products and innovative solutions for forest, park and garden care. Products include chainsaws, trimmers, robotic lawn mowers and ride-on lawnmowers.

The business was established 329 years ago and the group is also the European leader in garden watering products and a global leader in cutting equipment and diamond tools for the construction and stone industries. The group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Flymo and Diamant Boart via dealers and retailers to consumers and professionals in more than 100 countries. 


(90% remote working will be considered for the right candidate.)

Job description

Purpose;

  • Manage and develop UK Marketing team.
  • Activate the Divisional & Regional marketing strategy within the UK.
  • Lead on digital marketing strategy and execution in the UK.
  • Contribute to UK and region WSE marketing strategy.
 
GENERAL
  • Manage and develop UK Marketing team
  • Principal contact for UK Marketing (internal and external)
  • Deliver UK agreed marketing strategy & objectives
  • Develop, lead and measure UK digital marketing activities
  • Drive UK eCommerce development (at P&L level)
  • Grow UK brand awareness (PGE)
  • Manage UK media agency relationship
  • Manage UK PR agency relationship
  • Manage UK field marketing agency relationship
  • Initiate, develop & execute new marketing initiatives and projects
  • Monitor & assess competitor marketing activity – suggest responses
 
  • Team Survey results
  • Peer feedback
  • Achieve Budget
  • Achieve targets
  • Achieve eCom KPIs
  • Achieve targets
  • Agency KPIs
  • Agency KPIs
  • Agency KPIs
  • Volume & quality
  • Peer feedback
LOCAL MARKETING TEAM
  • Manage and develop the UK marketing team
  • Deliver UK marketing budget and plans for the current year
  • Contribute to marketing strategy, budget and planning for forthcoming years

Team survey & feedback
Execution within budget
Peer feedback
REGIONAL MARKETING TEAM
 
  • Represent the UK within region WSE
  • Collaborate with region WSE marketing team
  • Roll-out region WSE best practice within the UK

Peer feedback
Peer feedback
Examples

Person specification

Qualifications:
  • BSc. And\or MSc. in Marketing
  • At least 5-years experience in Marketing
  • Proven knowledge and experience in digital marketing (SEM\SEO, PPC, Social Media, Display etc.)
  • Previous people management experience
 
Skills/Personal profile
  • Confident, dynamic and energetic personality
  • Team and people orientated personality
  • Leadership skills
  • Entrepreneurial and results orientated
  • Eager to learn and develop
  • Confident presenter

Additional information

Nigel Wright has been retained on this assignment and as such, all external and third-party applications will be forwarded to the managing agent for consideration.
 


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