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Product Marketing Director

North West England

  • Reference: 383999
  • Job type: Permanent
  • Salary: £150,000
  • Location: Greater Manchester

The opportunity

This is a key function of the new operating model of a highly successful, international consumer products business. Working closely with senior management, the Product Marketing Director will institute a methodology for new products at a category level as a core part of an insights-led strategy in contrast to a historic approach of manufacturing products within business units.
Product Management will be positioned as the driving force in the product life-cycle with key inputs from third party production capabilities and consumer insights. It's an entirely new role with the potential for a huge sense of personal achievement by shaping the vision and team structure for the function.

How this will be successful

Developing a go-to-market approach in the function and setting mid-long term global category plans. Being a private company long-term means 3-5 years, not 3 months.
Converting consumer feedback (direct and indirect) into executable propositions.
Embedding and continuously improving PD methodology and frameworks that transcend brands to build product roadmaps for a global consumer.
Partnership engagement and leadership of strategic supplier relationships (likely to be Far East OEM/ODM)
Building and leading smart, agile project teams, that leverage internal and external resources across engineering, design, quality, project management etc. 

The experience you could bring

Our perfect candidate will be a proven leader with a blend of product management and consumer marketing experience within an international consumer electronics or appliances business.
Early career development within blue chip FMCG in marketing, R&D or other relevant path would be advantageous.
You will have been key to successful new product introductions to multiple markets.
A passion for consumers and an unquenchable thirst for solving problems will be in your DNA.
Without doubt you will possess world-class communication skills and be accustomed to close collaborations with senior management.
Given the level of responsibility, and the investment behind this, P&L ownership experience will be relevant.


 


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