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Global Marketing Manager

South East England

  • Reference: 383405
  • Job type: Permanent
  • Salary: Competitive
  • Location: South East England

The Company

Asahi International Limited is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange. Employing some 2,000 people, the Woking headquartered business is the custodian for leading super premium beer, ale, craft lager and cider brands including; Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, Meantime, Cornish Orchards and Fuller’s London Pride. Asahi International leads two world-class brewing and production facilities with commercial operations in the United Kingdom, France, USA and Canada and Asia, as well as a global distribution network that serves Europe, Africa, Asia and Latin America.

The Position

To support the development and execution of brand activations, and core equity assets linked to the brand platforms, ensuring the brand proposition remains authentic, differentiated and premium to consumers. This person will devise new executions that will challenge category conventions. They will lead the development and execution of the brand's global innovation initiatives, working closely with the Global Brand Director as well as the Global Innovation Manager to ideate, scope and define projects, developing the business case and leading the project to launch in a lead market. With a dynamic personality they will build strong relationships with local teams and ambassadors across markets and cultures, driving results and exceptional execution – influencing a wide variety of global stakeholders.

Experience Required

  • Outstanding track record in Premium brand marketing execution especially in regards to digital, experiential and in bar/store.
  • Significant marketing experience, matured in both domestic & international markets.
  • Strong track record in major asset development and execution.
  • Proven ability to engage and influence senior stakeholder within the organisation and to play a key role in decision making processes.
  • Experience in consumer research and understanding of key methodologies (concept screening, packaging development and full mix testing).
  • Commercial or in-field experience is essential.
  • Proven ability to work effectively across different cultures and time zones.

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