Head of Marketing Operations

Head of Marketing Operations

Are you a strategic marketing leader with a passion for operational excellence? We’re looking for a Head of Marketing Operations to drive efficiency, innovation, and performance across of this successful marketing function. This is a pivotal role where you’ll lead the engine room of our marketing efforts ensuring seamless execution, smart spend, and high-impact campaigns across all channels.
 

Key Responsibilities

• Lead Marketing Production: Oversee internal creative teams to deliver high-quality content and campaigns.
• Manage Agency Partnerships: Build strong, cost-effective relationships with external agencies.
• Optimise Cross-Channel Operations: Drive performance across digital, print, broadcast, and experiential marketing.
• Maximise ROI: Monitor and refine marketing budgets to ensure every pound delivers value.
• Streamline Processes: Improve workflows for campaign execution, approvals, and reporting.
• Leverage Data & Tech: Use analytics and automation tools to enhance decision-making and productivity.
• Collaborate Across Teams: Align marketing operations with creative, media, and commercial goals.
• Ensure Compliance & Brand Integrity: Uphold regulatory standards and brand consistency across all touchpoints

Key Requirements

• Proven experience in marketing operations within a retail or consumer-facing environment.
• Deep knowledge of marketing production and agency collaboration.
• Expertise across digital and traditional media (social, search, TV, print, OOH, etc.).
• Strong budget management and ROI optimisation skills.
• Proficiency in marketing analytics, automation platforms, and performance tracking.
• Excellent leadership, stakeholder management, and negotiation skills.
• A passion for process improvement and operational innovation.
• Strategic thinker with a data-driven mindset.
• Highly organised with strong project management skills.
• Confident communicator, able to influence senior leadership and external partners.