CRM Executive

Newcastle upon Tyne Permanent Competitive Ref: 410981

The Business:

Nigel Wright are excited to be working exclusively with a growing consumer brand on the lookout for a CRM Executive.

This role will play a pivotal part within the marketing team, by leading the charge on driving all promotional activity across the website & CRM ecosystem.

Key channels will be; Website, Email, Affiliates, SMS.

The Role:

Channel ownership of all CRM comms to drive traffic and purchases from the website.

Build and optimise automated and segmented flows based on consumer actions and behaviours, plus run all promotional/blast campaigns to the appropriate consumer segments.

Full campaign analysis and considered test and learn optimisation will also a key part of this work-stream.

The role holder will be doing everything on email/SMS, full accountability required for results.

Create, execute and analyse all promotional communications (offers, promotions, launches) that are running on the website.

The role holder will work collaboratively with the Senior eComm Manager to scope and build the annual promotional calendar.

You will need to bring forward experience of running and creating email and SMS campaigns.

Execution of on-site promotional activities and ability to accelerate results.

The Person:

Seeking 3+ years of experience in a similar role, ideally consumer.

You will be a highly organised individual, able to create and follow process with the ability to react in real-time.

Able to write SEO brand specific content in suitable TOV.

Agile and willing to learn and grow - this environment is commercial, fast paced dynamic - You need to thrive in a collaborative workplace.

Fun, supportive working environment - You will spend most of the week on-site and enjoy being with your team!