Brand Controller (Food)

North West England Permanent 95,000 Ref: 407666

The Company

Our client is a £100m+ Branded food producer and market leader in their category selling their products through all the major grocery multiples.

The Job

The Brand Controller is a senior leadership position responsible for shaping and driving the overall portfolio strategy and the team’s individual product segment portfolios.

This role involves defining, developing, and executing the branded portfolio strategy to enhance brand equity, awareness, and market position.
Strong and collaborative leadership is essential to ensure sustainable growth and profitability for the brand and portfolio.
Portfolio Business Unit Strategy and Planning
Strategic Product Development, Innovation, and Renovation
Portfolio Performance Delivery
Brand/Segment Asset Development
Annual Brand Plan
Marketing leadership
People management

The Candidate

Skills and Experience:

• Flexibility to adapt quickly to changing circumstances, proactively questioning and challenging to prioritize and identify timely solutions.
• Curious nature, always looking to learn and improve processes.
• Extensive experience in branded communication (ATL and TTL media) and digital media.
• Proactive and confident with strong verbal and presentation skills.
• Passionate about empowering consumers within health and nutrition, bringing curiosity and creativity to consumer engagement.
• Ability to create strong consumer plans linking consumer propositions with engagement platforms and brand manifestos.
• Strong team management and leadership skills with a track record of driving marketing/brand teams and delivering brand growth and innovation.