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Marketing Manager BU Professional


  • Referens: 384700
  • Jobbtyp: Permanent
  • Lön: Competitive salary package

  • Ort: Stockholm

About the company:

Miele is a world leader in the production of premium domestic and commercial appliances. As current winners of the 2020 Which? Best Home Appliance Brand, Miele takes immense pride, not only in the quality of appliances but all aspects of customer services.
Since being founded in 1899 Miele has followed its 'Forever Better' brand promise. This means they will do all that they can to be "forever better" than their competitors and "forever better" than they already are. For Miele’s customers, this means the peace of mind of knowing that choosing Miele is a good decision - and probably the decision of a lifetime.

The strategic vision is to be the world’s most trusted and desirable premium brand.

Miele Professional:

For more than 90 years, commercially used products have been another area of success for Miele & Cie. KG. In the beginning, this was in the form of large washing machines, then came the dishwashers and since the 1960s medical products too.

Since the year 2000, Miele Professional has developed from being just a product manufacturer to a system provider for commercial solutions. 

Miele Professional sell and service commercial products for sectors using commercial dishwashers, commercial laundry technology and laboratory, dental and medical technology.

The Role:

Reporting to the Regional Product & Customer Segment Director HCS/LMD with close co-operation with the Sales Director Professional Sweden, you will:

  • Implement respective Customer segment strategy in Sweden in line with market needs and corporate guidelines
  • Monitor the B2B market development (customer, customer segments and competitors) and context
  • Work actively with social media and inbound marketing as well as SEO and branding
  • Ensure all product launches are in line to the agreed Customer segment goals (growth, timeframe, costs) including executing international and local campaigns, organizing local events and trade fairs, securing training and translations as well as providing the country sales teams with relevant insight and tools
  • Participate in Management Committees within the region, to shape all key operational decisions and review performance
  • Provide input for development of long-term strategy for respective Customer segment business in Sweden by cooperating closely with the Country Sales Manager and the Regional Product & Customer Segment Director HCS/LMD to identify and evaluate growth potentials within the Customer segment & define product requirements
  • Work closely with the Professional Sales team and International Professional Marketing teams

Your Profile:

The ideal candidate will be both creative and analytical, have strong project management abilities realizing plans for multiple product categories and reaching objectives independently. You will have a strong interest in technical products and customer trends. Furthermore, you will need strong communication skills, ability to build good relationships and manage multiple stakeholders, also in in international context.

  • Bachelor’s degree, preferably within marketing
  • 3+ years business experience in marketing, preferable within Digital Marketing
  • Experience in product management and ability to manage multiple product categories as well as experience in marketing operations around a premium brand
  • Good understanding of B2B/commercial businesses in the respective customer segment locally
  • Strong track record of successfully growing a product category or customer segment
  • Customer centric mindset
  • Experience in working closely with Headquarter and agencies
  • Premium representation skills, inspiring people with positive energy
  • Excellent written and verbal communication in Swedish and English
  • Experience in Microsoft Office and preferably of SAP


Miele is collaborating with Nigel Wright Group for this recruitment. We look forward to your application with an updated CV. If you have any questions about the role or the recruitment process include these in your application. Please also note that the applications will be reviewed on a continuous basis.