Bayer is a global enterprise positioned as a Life Science company with a more than 150-year history and core competencies in the fields of health care and agriculture. Their vision is to make self-care for a better life a reality for billions of people around the world through everyday healthcare. Through their bread geographic footprint and portfolio of leading and trusted brands, people can get well, be well and stay well by taking charge of their everyday health, and the health of those they love.
Bayer touch billions of lives, helping provide them with convenient and effective daily health solutions to treat minor illness and improve their life.
The Consumer Health Division (CH) offers a balanced portfolio of non-prescription or over-the-counter (OTC) preparations to facilitate personal health management. This portfolio includes global brands such as Aspirin™, Bepanthen™ / Bepanthol™, Berocca™, Canesten™, Clarityn™, Elevit™, Priorin™ and Rennie™.
Now looking to expand their Nordics & Baltic team, Bayer is offering an experienced professional the opportunity to bring Bayer’s digital presence in-house as their Digital Marketing Lead. Responsible for setting the strategy and executing the digital marketing activation through close collaboration with the marketing, trade and sales teams the position will be integral in driving the growth of Bayer Consumer Health’s brands across the region.
Using consumer journey and data, the role will be responsible for developing and managing content in digital channels to deliver state-of-the-art Owned media such as SEO optimized websites and e-com toolkits. Additional responsibilities include:
To be successful in this role you will have a strong business acumen with the ability to simultaneously focus on delivering added value strategies and content to drive results. You have experience in integrated brand planning and activation with strong know-how about online activation such as SEM, Social Media, Precision targeting, E-commerce and Conversion optimization. Additionally, you are an excellent team player and project leader with superb interpersonal, communication and presentation skills.
Bayer is collaborating with Nigel Wright Group for this recruitment. We look forward to your application with an updated CV. If you have any questions about the role or the recruitment process include these in your application. Please also note that the applications will be reviewed on a continuous basis.