Head of Marketing Sweden & Denmark

 Stockholm  Permanent  Competitive Salary PackageRef: 401934

Burger King is looking for a Head of Marketing for Denmark & Sweden

Do you want to join Burger King Scandinavia in a new role as Head of Marketing for Denmark & Sweden?

Burger King is a leading name and brand in the QSR industry, known for the commitment to quality and customer service. The employees are the key to the future growth and success and therefore the Scandinavian Marketing department is expanding.

About the role including responsibilities

We are looking for an experienced Head of Marketing with strong leadership skills. This senior marketing role requires proven experience guiding teams to success while driving strategic marketing initiatives. You will develop compelling retail marketing programs and promotions relevant to the Swedish and Danish markets. The marketing plan will be based on the brand and seasonal concepts from the marketing calendar, promoting the brand and services by delivering a seamless experience across different channels and delivering sales growth and main area KPIs.

  • Develop the marketing plan for the Swedish and Danish markets
  • Manage the marketing team to secure excellent execution at all touchpoints
  • Work actively and collaboratively with the local organization including key operations staff to make sure plans can be implemented effectively in the restaurants
  • Manage the Marketing Council relationships with franchisees to ensure marketing plan buy-in by the system.
  • Work collaboratively with key Scandinavian functions to implement brand strategies and campaigns, menu initiatives, and digital initiatives that accelerate our business
  • Understand local customers, competitors, and the media landscape
  • New establishments - responsible for the implementation of the opening plan, creating a buzz and great marketing plan for the new openings or remodels
  • Outreach - Locate opportunities and implementation of local marketing activities, create neighbourhood/target group analyzes
  • Event - Planning and execution of local events together with the operation managers
  • Signage and visibility - Ensure the best exposure both in and around the restaurants in the immediate area
  • Follow up on all activities together with the Scandinavian Brand Function to ensure our marketing spend is generating the best return for our investment
  • Be a key part of the Senior Management team of Denmark and Sweden


  • At least 5 years of work experience in marketing and advertising campaigns, ideally from QSR, Retail or FMCG
  • Experience with leading teams of min. 3 or more staff members
  • Significant experience in launching local marketing initiatives and sales-driving activities for restaurants/stores that have led to sustained business success
  • Higher education in Marketing, Communication, or a related field
  • Proficiency in Danish or Swedish and English, both orally and in writing

What Burger King offers


  • Great career opportunity in a solid international organization with growth ambitions
  • Opportunity to develop your tasks and shape your area of expertise
  • Competitive salary and benefits
  • Flexible work environment + office in Copenhagen or Stockholm
  • Discount at all the restaurants
  • Be part of the family who loves driving great guest experiences

Apply here

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Edina's Photo
Edina Dobos

Senior Consultant

Stockholm Office
E: edina.dobos@nigelwright.com
Tel: +46 8 505 172 04
Mob: +46 70 545 98 60