Brand Manager

Are you ready to take ownership of shaping and growing our leading brands in Norway and Denmark?

About Metsä Tissue
We create a cleaner every day – one sheet at a time. Metsä Tissue is one of Europe's leading manufacturers of tissue paper products for the home and households and one of the world's leading manufacturers of greaseproof paper products. Our tissue products are necessity and security of supply products, which enables us to ensure the daily hygiene for tens of millions of people. Metsä Tissue’s own strong brands play an important role in our strategy, with Lambi and Serla as the leading consumer tissue brands in the Nordic region. 

Metsä Tissue is looking for a Brand Manager to drive brand strategies and ensure profitable growth in these markets. You’ll collaborate closely with sales teams to ensure our brands are locally relevant and aligned with growth goals. This role can be based in Oslo or Copenhagen, and some travelling is required. 

What You Will Be Doing

Your role will be integral in shaping our competitive edge in Denmark and Norway. You will analyse market data and brand performance, using your local insights to implement central marketing strategies to your countries and introduce ideas that keep our brands relevant in your markets. Your local country insights will be consolidated to annual European marketing plans, that you together with your colleagues in other markets will implement and drive. With the consumer in focus, you will maximize the brand portfolio value in your markets by optimizing marketing planning and execution. Together with the local sales teams, you will secure local relevancy and support local growth targets. 

Why is this a role for you?

• You will be responsible for Metsä Tissues’ market leading brands in Norway and Denmark, where essentially all consumers are in your target group. 
• This is a role where you will affect our business results in Norway and Denmark, collaborating closely with highly engaged sales teams. 
• As a part of a truly Nordic team, you will have an opportunity to lead central projects and campaigns for Europe, and Metsä Tissue offers great internal development and mobility.  
• Our work includes the full lifecycle of the forest, and you will get insights to the whole value chain. 
• We truly work according to our values of responsible profitability, reliability, cooperation and renewal. 

Who are you?

 To thrive in this role, you will need to bring a mix of strategic thinking and hands-on execution skills. We are looking for someone with strong brand management expertise and a solid understanding of 360-degree marketing. Your high commercial understanding will help you navigate business challenges, and you have experience in working very close to business. Your high project management skills and eye for details will keep initiatives on track. You have a strong interest towards sustainability, ready to incorporate it in everything you do. You are proactive, reliable, and organized, ready to live the Metsä Tissue values. 

Qualifications 

• Master’s degree in relevant field, such as marketing, business, economics 
• 3-5 years’ experience in FMCG brand marketing
• High commercial understanding: Sales experience is an asset
• Good knowledge of sustainability is an asset 
• Experience working together with media, digital and PR agencies 
• Fluency in a Scandinavian language, and strong verbal and written skills in English 
• Strong analytical skills in relevant tools