Associate Director for PR & Social Media with Kao's Global Salon Division (gn)
DE Permanent attractive salary package Ref: 407760
Our client:
Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World´s Most Ethical Companies for 18 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.
The role:
- Devise and execute strategies for PR, social media and influencer marketing to boost brand awareness, customer engagement, and product sales
- Identify relevant themes and cross-media storytelling approaches to build the equity of the KSD brands, through high-quality press and social media coverage across local markets
- Work in collaboration with peers to create compelling content for Kao Salon's social media channels (encompassing Instagram, Twitter, TikTok), targeted at specific brand needs or storytelling pillars
- Develop relevant tools (hashtag strategy, influencer guidelines, key messages and KPIs) to drive brand consistency across the social media landscape
- Oversee the creation assets and find opportunities to amplify user-generated content to build strong engagement with our communities
- Build and maintain relationships with existing and new influencers and partners, working alongside PR agencies, through day-to-day content creation, studio attendance, and/or key events
- Set clear goals for campaigns, measure ROI, and report results to brand owners and other key Stakeholders
- Hold budget responsibility for global communications (Social Media, PR, Influencer Marketing), and identify opportunities to maximise resources and results
What you will do:
- Devise and execute strategies for PR, social media and influencer marketing to boost brand awareness, customer engagement, and product sales
- Identify relevant themes and cross-media storytelling approaches to build the equity of the KSD brands, through high-quality press and social media coverage across local markets
- Work in collaboration with peers to create compelling content for Kao Salon's social media channels (encompassing Instagram, Twitter, TikTok), targeted at specific brand needs or storytelling pillars
- Develop relevant tools (hashtag strategy, influencer guidelines, key messages and KPIs) to drive brand consistency across the social media landscape
- Oversee the creation assets and find opportunities to amplify user-generated content to build strong engagement with our communities
- Build and maintain relationships with existing and new influencers and partners, working alongside PR agencies, through day-to-day content creation, studio attendance, and/or key events
- Set clear goals for campaigns, measure ROI, and report results to brand owners and other key Stakeholders
- Hold budget responsibility for global communications (Social Media, PR, Influencer Marketing), and identify opportunities to maximise resources and results
Your profile:
- University degree or Master's equivalent in marketing, media or communication
- Minimum of 10 years of relevant professional communications, PR and social media / content experience, preferably within the beauty industry
- At least 5 years' experience in a management role
- Proven delivery of successful global brand and communications campaigns
- Previous experience working together with creative teams
- Fluent English language, with the ability to communicate verbally and in writing with colleagues across the business
- There will be travel required on a monthly basis to Kao offices and other European locations
Having been selected among the World´s Most Ethical Companies for 18 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What Kao offers:
A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
