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Sales Manager DACH (role based in Germany)

  • Reference: 384660
  • Job type: Permanent
  • Salary: Competitive

  • Location: Netherlands


Yarrah was founded in 1992 out of a firm belief that there should be better healthier alternative in pet food. The choice to work solely with organic produce, making pure organic recipes was simple: organic is 100% pure, nothing artificially added, no short cuts in recipes. You might say: as nature intended.
We are the pioneers in organic pet food, and the only ones whose product range is entirely organic. Since 1992, we have worked exclusively with chickens, cattle and turkeys who have lived a better life. We never work with factory-farmed animals or fattened chickens. It is better for pets, all animals and ultimately our planet. A healthy responsible choice.

The Yarrah company sells its products in more than 23 countries. We own 2 brands: Yarrah and DANO

All products are certified, which means that none of the ingredients have been exposed to hormones, pesticides, chemical additives or preservatives. Yarrah realises more than 60% of its sales outside the Benelux and since 2016 the Private Equity company ACC has invested in Yarrah.



  • Ownership for your markets  - you run the business in the markets
  • Partner with the key retailers in LEH in your market, jointly building the category and our brand DANO
  • Open up new clients (self-starting, opening doors domestic and abroad)
  • Set out the business plans in your markets for the coming year(s) and budget accordingly
  • Analyze your business and markets, come up with winning proposals


Our client is looking for a proven winner in sales, strong partner for retail, able to open up new customers (and markets). You need to be self-starting, able to bring the outside in: how do we win in in your key markets, what is needed to accelerate our business in existing customers, opening up new retailers? The person should be action-oriented, pragmatic, down to earth. Rather go and do than over-analyze, taking some risk to get things moving. We would rather hold the person back a little than needing to energize and show him or her the way. Get on a plane and go out talk to retailers, store personnel, do what it takes to win in market, winning is done with your customers, not behind your desk.

Minimum 4-5 years FMCG experience is key: proven track record of being able to lead your business at key retailers such as Edeka and dm, understand how they work. Able to make the connection on the right levels within German retailers, being able to overcome certain hierarchic barriers which might occur in the German market. Having learned the ropes in bigger companies helps, but we do seek somebody that does not shy away from getting your hands dirty; we do not have the luxury of having assistants for every operational task. This is a critical also for a cultural fit.

  • HBO/University 
  • 4-7 years’ experience within FMCG;
  • Proven experience in key account management with Edeka, dm or Rewe;
  • Experience in leading yearly negotiations not only on regional level, also at the HQ.
  • Excellent communication and social skills – strong team player / builder internally and externally.
  • Relentless drive to get things done – healthy impatience 
  • Fluent in German and English to be able to work with the head offices effectively 

Talk to a consultant about this role