Trade Marketing Manager Off-Trade

About Pernod Ricard

Pernod Ricard is the #2 worldwide in wines & distilled beverages and owns the most prestigious and comprehensive brand portfolios in the sector: Absolut Vodka, Chivas Regal, The Glenlivet Scotch whiskies, Jameson Irish Whisky, Martell Cognac, Havana Club rum, Beefeater gin, Kahlúa, Malibu, Monkey 47, Mumm and Perrier-Jouët champagnes, Ricard Pastis as well as Jacob's Creek and Campo Viejo. Pernod Ricard is not just a brand you buy, it's one you're experiencing. That experience can be summarized in one word: Convivialité. Convivialité is Pernid Ricard does their business: bring passion to work every day and live to their values: openness, collaboration, simplicity, and entrepreneurship. Pernod Ricard Netherlands focuses on the sales of their brands in the Netherlands and is part of Pernod Ricard Benelux.

Your Responsibilities

As the Trade Marketing Manager Off-Trade for Pernod Ricard Netherlands, you will be responsible for developing and executing strategic channel plans to drive sales and brand visibility across retail, convenience, and liquor store channels. Your primary focus will be to optimize brand presence, promotions, and activations to achieve sales targets and enhance brand equity. This role serves as a vital point of contact between sales and marketing, to make sure brand plans are well translated to the Dutch market and supporting sales needs

STRATEGIC CHANNEL MANAGEMENT

• Responsible for developing the channel plan in synergy with the Marketing Plan in close collaboration with the Brand Manager, Field Sales Manager & Key account Managers
• Define the entire trade marketing mix actions and building strategy to guarantee, sell-out, consumption activation and perfect serve
• In collaboration with Field Sales Manager, define the KPI’S (Presence, Visibility, Activation & Amplification) for assigning resources/activities to the field sales teams and the various actions to be implemented on the channel
• Be the primary point of contact between sales and marketing to make sure all needs from sales are covered and aligned with brand plans
• Do annual client reviews identifying future opportunities and leveraging our portfolio priorities
• Responsible for retail media, agency management for Off-Trade implementations
• POSM responsible for Off-Trade activations

BUDGET & KPIS

• Be a data expert by developing, following, and leveraging data analysis to improve the different activities and processes
• Follow up & Management of activity budget
• Support & facilitate the contractual spending follow up
• Develop Trade terms
• Improve contract strategy versus channel needs

ANALYTICS

• Ensure proper communication to the sales of objectives and KPI’s of planned activities
• Responsible for the preparation and periodic presentation of analysis on the performance and the KPI activation of all the levers of the trade marketing mix

Your Profile

• 3-5 years of professional experience in the FMCG or Drinks Industry
• Fluent English, Dutch is highly recommended
• Autonomous, negotiation skills, hands-on mentality, strong advisory and facilitation skills
• A confident and articulate communicator capable of inspiring strong collaboration within an organization
• Ability to manage simultaneous projects and meet deadlines
• Proactive, positive, and innovative mindset
• Strong project management skill

What Pernod Ricard Offers

• An excellent and market-based salary, an attractive bonus scheme, and 28 holiday days per year
• Training opportunities, and staff discount on our beautiful portfolio
• An international working environment with an office on NDSM-Plein in Amsterdam
• And last but not least the Convivial company outings and Thirsty Thursdays in Pernod Ricard's own bar, where you can taste the mixed arts of your colleagues