Brand Manager BiFi Netherlands

About the Company

Jack Link's family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide. The company's array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami. The spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities. Jack Link's EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.

About the Role

Grow the BiFi brand in the Netherlands by co-developing and executing the brand marketing plan (including innovation development and market implementation); leading consumer-lead initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the BiFi brand EMEA.

Key Responsibilities

• Develop and implement brand strategy and brand positioning and evaluate effectiveness
• Set up marketing plans for the BiFi brand to achieve brand and commercial goals
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media)
• Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams to ensure delivery of new products on time in full
• Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications
• Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets
• Support Shopper Marketing & Sales teams with necessary market, brand and product information
• Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. spontaneous awareness, relevance, meaning, portfolio, pricing, and communications
• Manage marketing budgets within guidelines
• Benchmark and understand competitor & market best practices

About You

Education

• University Bachelor / Master Degree

• +7 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches
• Project management & cross functional team working
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning
• Proven track record in launching NPD from ideation to execution in market, delivering sales growth through retail channel (mainly) and petrol
• Market knowledge/track record in the FMCG environment in the Netherlands

• Strong planning and priorisation skills
• Apply business insights and know how
• Strong communication skills
• Identify business driver and set into action
• Project-management, Manage complexity
• Strategic thinker, strong executer and creative solver
• Customer/consumer focused
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated, resilient and agile
• Required language skills: fluent Dutch and English
• Profound working experience in the Dutch market

• Brand Management and development
• Communication and Media Management
• Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus)
• Insights collection, analysis and bring results into action
• Commercialize proposition together with Sales, CatMan and Shopper Team
• Budget planning & management skills
• Experienced in working with major FMCG brands

• Have the chance to build a career as your unique self with all the support the company can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend the company's fun and engaging events