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Regional Marketing Manager DACH

  • Referenz: 391919
  • Vertragsart: Permanent
  • Gehalt: attractive salary package

  • Lage: Germany / Home-Office

Company

Stokke develops products that are designed in the best interest of the child. Stokke’s award-winning collection is recognized worldwide for superior solutions for children. For over forty years, Stokke has combined the passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding. Based in Ålesund, Norway and with offices in Europe, US and Asia, Stokke can offer a truly international work environment.

Responsibilities

•    The RMM function is a leading role in translating global/EMEA marketing plans into plans and activities which are aimed at the respective region.
•    Take initiatives to increase effectiveness of marketing investments in the markets.
•    Measure effect of activities implemented.
•    Work with Are Sales Directors and Area Sales Managers to ensure that the initiated marketing activities that derive from the EMEA marketing plan are implemented in their markets in an effective and efficient way.
•    Development and management of communication tools.
•    Ensure best practice sharing of marketing initiatives across markets.
•    Manage PR and Social Media activities - for some markets through the local agencies/freelancers.
•    Plan, coordinate and follow up product launches.
•    Support sales organization in selling-in and implementing aiming at alignment with the EMEA marketing activities.
•    Taking the lead in the Regional Marketing team on one of the product categories or special projects.

•    Preparing marketing budgets on country level, in cooperation with the Country Sales managers and Area Sales Directors.
•    Propose and influence optimal resource allocation to optimize EMEA business short, medium, and long term.
•    Control spending vs. budget and report to management accordingly.
•    Generate insights – provide on-going analysis of local consumer behaviors/needs/expectations in order to align communication to market needs.
•    Control marketing initiatives versus agreed targets.

Your Profile

•    Successfully leading marketing function for a strong and premium consumer brand in an international context for min. 5 years.
•    Experienced working in organizations with international marketing teams.
•    Proven ability to effectively plan and execute marketing programs and product launches.
•    Demonstrated creative and analytical skills.
•    Fluent in English and local language of one of the key markets.
•    Strong PC user experience.
•    Excellent understanding of Online Marketing and Social Medias.
•    Excellent communication skills to work with other departments, stakeholders, retailers.
•    Ready to implement the visions, philosophies, and strategies of the company.
•    Hard working, result oriented and dedicated, used to meeting tight deadlines.
•    Ready to accept a dynamic and fast changing structure based on the team performance and company needs, as well as readiness to travel.
•    Social skills and team player.
 


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