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(Senior) Brand Manager Premium Malts Brands (gn)

Hessen

  • Referenz: 387535
  • Vertragsart: Permanent
  • Gehalt: Attraktives Gehaltspaket

  • Lage: Hessen / Home-Office

The company

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy.
With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit.
Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

The Opportunity

  • The spirits industry is an exciting, dynamic, and fast-paced business and Beam Suntory is the world's third largest premium spirits company.
  • Opportunity to gain skills and capabilities to lead and steer a FMCG brand.
  • Opportunity to work on one of our core categories and to support setting and implementing brand strategy in conjunction with cross-functional and international teams to ensure execution of strategies and tactics.
  • Opportunity to lead and partner with an exciting agency network in developing high-class executions of brand strategy
  • Support leading truly iconic brands and shape their long-term development. 

Your responsibilities

  • Supporting the Premium Malts Team in development, implementation and tracking of annual brand plans. Leading a defined part of the brand mix.
  • Development, implementation and tracking of consumer-oriented brand activations in a multi-channel environment (Retail | Gastronomy | E-commerce)
  • Management and control of annual marketing budgets
  • Definition and tracking of brand KPIs, including Nielsen Data performance tracking
  • Agency management and coordination for Media, Social/Digital, PR, BTL, non-premise
  • Cross functional alignment with key departments including Sales, Trade Marketing, Finance and Supply Chain to achieve annual targets and objectives
  • Stakeholder management within a matrix structure and potential third party businesses
  • Lead preparation and implementation of new product launches and annual limited editions

Your profile

  • University degree in business, marketing, communications or equivalent
  • 2-3 years of consumer marketing experience, preferably in international FMCG companies, beverages and/or spirits industry or categories with strong emotional Marketing relevance
  • Excellent knowledge in MS Office
  • Fluent (spoken & written) in German and English
  • Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
  • Experience in project management (incl. usage of respective tools and methods)
  • Strong analytical skills, converting numbers into insights
  • Experience in managing a set of brands with a structured approach
  • Digitally competent and high interest in marketing and category trends
  • Demonstrated personal characteristics to be self-starter, flexible and highly motivated
  • Proven team player with strong collaborative approach - to lead, build, drive and inspire
  • Experience in product development preferable


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