Senior Marketing Manager (gn)
Our Client:
Lotus Bakeries is a family run company founded in 1932 in Lembeke (Belgium). Today, the company is present around the globe and operates worldwide in the indulgent and natural snacking segment with brands including Lotus, Lotus Biscoff, nakd, TREK, BEAR, Kiddylicious, Peter’s Yard, Dinosaurus, Peijnenburg and Annas. Lotus Bakeries is listed on the Euronext Brussels Stock. The dynamic company runs production facilities in Belgium, the Netherlands, France, Sweden, South Africa and the United States and runs 21 sales organisations in Europe, America and Asia. Additionally, a collaboration with commercial partners in approximately fifty countries is established worldwide. Lotus Bakeries has around 2,700 employees, achieved a revenue of EUR 877,5 million in 2022 and ranks Top 6 ranking among mono portion cookie concepts.
In Germany, Lotus Biscoff is the No. 1 Cookie brand in the OOH channel with more than 300.000 servings per day and has an exceptional success story within the Retail channel. Additionally, Lotus Bakeries expanded its product range in Germany in 2018 in the very exciting area of "natural snacks" in the fruit rolls and muesli/fruit bars category with the innovative brands BEAR and nakd.
The existing sales office for the German market with its 14 employees is located in Düsseldorf (Derendorf).
The responsibilities:
- Contribution to annual strategy and planning of Lotus and Natural Foods brands for the German market in order to maximize penetration, awareness, turnover and profit of the categories and brands responsible in all distribution channels in the short and medium term
- Definition of the full range of brand standards that articulate how the Lotus brand proposition is delivered within the market as well as ownership of the brand book & catalogues that serve as a blueprint for the design and execution of the brand across channels
- Development, implementation, tracking and steering of the Marketing strategy mix for our brands with special focus on POS activation as well as Social Media campaigns
- Content support on Amazon for Lotus and Natural Foods
- Ensuring of best in class brand activation across portfolio to elevate our brands in the market
- Define and monitor key performance indicators as well as effectiveness of our Marketing initiatives in collaboration with Category Development
- Cross functional alignment with key departments incl. Category Development, central functions, etc.
- Selection, coordination and supervision of external agencies
- Implement, control and steer cost and investment budgets in cooperation with central functions and in agreement with the superior
- Lead, inspire, develop and motivate the local Marketing team with 2 direct reports (Trade Marketing & Brand Management)
Strong capabilities to further elaborate our brand in the German markets and creating a clear visions is key to the success of this position, as well as pro-active and entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile.
The Senior Marketing Manager role is based in Düsseldorf and reports to the Country Manager Germany.
Your Profile:
Professional requirements:
- University degree (Masters) in economics, marketing, communications or equivalent
- Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
- Strong experience in implementation and activation of Social Media campaigns preferred
- Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
- Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
- Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
- Fluent (spoken & written) in German and English
Personal qualifications:
- You are a true team player, approachable, pro-active, positive and strong communicator
- You have a great passion for building & emotionalizing our brands and to become a brand ambassador
- You demonstrate strong drive with an hands-on mentality
- You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
- You show strong ownership for your tasks and projects to progress and achieve results
- You want to take an active role in identifying and shaping today’s and future potentials of the business
- You show a positive attitude in life with the ability to inspire others taking them on a joint journey
What Lotus offers:
- Active role in shaping the Lotus Bakeries Germany business with huge future potential
- Responsibility for bringing alive our brand vision with a high scope of individual management
- Professional working environment with a great interpersonal atmosphere
- Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week, 30 days vacation & a company car also for private usage
- Thinking-out-of-the-box-mentality in which you can leave your own signature
- And as we love our brands and products, you can enjoy them every day in the office with a coffee
